SEM, SEO, PPC, SMO, What?

When it comes to marketing acronyms, the online marketing department has definitely got it covered.

The point is, by using best practices to help drive the right type of customer to your door (website) there's a good chance of increased business, right?

Not necessarily, having a good online marketing strategy is important, but it's only half the story. These visitors are only likely to engage if they like what they see, if there's relevant content that's easily accessible.

 


 

This is where the analysis stage of the SEM (Search Engine Marketing) helps out. In depth research into your website, your competitor’s websites, and the myriad of potential key phrases provide valuable insight that if analysed, manipulated and utilised properly can yield exceptional results.

But this alone may not be enough these days! Google is extremely concerned with both the quality, and quantity of information contained within a site. Not only does a website need to have the right amount of key phrases, correctly weaved into the site text, it also needs to have a good degree of useful information that Google believes will benefit those searching for your products or services. Luckily our ‘content creation’ services offer our clients first class copy written material focused on those all-important key phrases.

And it doesn’t stop there. Another element that must be considered to help drive that illusive traffic is the development of ‘back links’ – these links are ‘mentions of your site / service / product’ on other websites in the same (or similar) realm as your own website.

We offer the complete search engine marketing service list, namely SEO (Search Engine Optimisation), PPC (Pay Per Click – AKA, Googles Sponsored Links), and SMO (Social Media Optimisation) ie: Facebook, Twitter etc.

If you’re interested in finding out more about these services - call us 01384 294 444

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