We feel it helps to have more than just one perspective; it lets you see things differently.
Which is exactly what we've had to do over the years thanks to our involvement with both B2B and B2C clients...
And there are definitely some significant differences in how the two disciplines operate.
'Business to Business' (B2B) marketing isn't necessarily just like its big brother 'Business to Consumer' (B2C) marketing.
For instance, there's often far greater complexity involved in the buying decision in the business world as a multitude of people are generally involved, whereas in the domestic world it generally comes down to just one person's choice of brand, driven either by experience, belief, or cost.
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