A picture paints a thousand words - but when it's a 60 second moving picture it's worth 1.8 million words*

A simple fact - You Tube is now the world’s second most used search tool, every month it streams enough video footage that if joined end to end it would take one person more that 3 million years to watch it all!

Video is now the fastest growing medium when it comes to marketing tools. Not surprising when you consider recent research showed that 46% of visitors who saw a video on a business website were inspired to take action.

It's also an inexpensive marketing tool thanks to our total in-house solution - not having to outsource any of the necessary processes means big savings all round.

Video Motion Graphics (VMG) is more than just video – it’s a combination of shooting styles and techniques, utilising a multitude of cameras and lenses to achieve a unique look. The addition of special effects and graphical elements help to bring the final movie to life. VMG aims to take your viewers on a truly memorable journey. It’s so much more than just video.

Click the portfolio link below to see some of our latest Video Motion Graphics work in action. Or call us on 01384 294 444 to discover just how powerful and cost effective Video Motion Graphics can be.

 


 

It doesn’t take long to uncover some interesting facts on-line about the power of video marketing. click the more ‘info’ cross to see what we mean…

  • According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
  • According to ComScore, 45.4 percent of users viewed at least one video online over the course of a month.
  • Unbounce reports that including video on a landing page can increase conversion by 80%.
  • YouTube reports mobile video consumption rises 100% every year.
  • According to Rhythm and Insights, combining video with full page ads boost engagement by 22%.
  • 90% of user say that seeing a video about a product is helpful in the decision process.
  • 75% of executives watch work-related videos on business websites at least once a week.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes.
  • According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
  • 92% of mobile video consumers share videos with others, according to Invodo.—
  • According to Tremor Video, 75% of online video viewers have interacted with an online video ad this month.
  • 87% of online marketers use video content according to Outbrain.
  • According to ComScore the average user is exposed to an average 32.3 videos in a month.
  • 46% of users take some sort of action after viewing a video ad, according to Online publishers association.
  • After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  • 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
  • According to Forbes, 59% of executives would rather watch video than read text.
  • 50% of executives look for more information after seeing a product/service in a video, according to Forbes.
  • According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
  • 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.
  • Mist Media reports that the average internet user spends 88% more time on a site with video.
  • Animated explainer videos increase conversion rates by 20% according to Unbounce.
  • 76% of marketers plan to increase their use of YouTube and video marketing, reported by Social Media Examiner via Envisa.
  • Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.

 

*Dr. James McQuivey | Forrester Research.

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the project cycle

 

Briefing Stage

This is the start of the process where the overall message is discussed along with the possible shots that can be included to help lift the final production.

Script writing phase

It's at this point the client is asked to produce a short list of bullet points that we'll utilise to write the script. As most narratives are about 60 - 90 seconds we’ll need about 8 - 12 bullets points. Once completed the script is presented to the client for approval.

VO auditions and score

Where required we'll arrange for three professional Voice Over artists to audition for the part, either male or female according to the clients preference. We'll also search for, and license the score (the background music) for use in the final edit. Once the sample voice overs are ready they're sent to the client for selection.

Radio edit / timings

The chosen VO track is then mixed down against the licensed score to produce what's referred to as the radio edit. It's this edit that provides us with the timings that will be used to create the shoot list (the list of elements that we'll need to film based on the narrative).

The shoot

We use a multitude of cameras, lenses and ancillary equipment to provide the most diverse range of shots available. From electronic stedi-cams, to time-lapse systems and even drones for aerial shots. All camera equipment is full HD or above and on average we'll be on site filming for around a day.

Final edit

When the shoot is finished all the clips are sorted into categories for quality, style and composition. Appropriate clips are then laid down against the radio edit (sound track) where final colour grading, transitions and any special effects are applied. The end result is then output at various sizes and formats to be used on everything from smart phones, websites (You Tube) to huge plasma and projector displays at exhibitions and seminars.

 

 

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