* Forrester Research, January 2010
** Search Engine Watch, February 2010
*** Chris Crafton, CMO, eCorpTV.com

video motion graphics

A moving picture paints a thousand words – to the power of ten.

Well thought out video can be used to enlighten, demystify, and even sell. Done properly it’s a powerful marketing tool.

But these days its value is far greater as now Google looks very favourably on video. In fact some recent research turned up some very interesting facts:

  1. Well optimised video is fifty-three times more likely than text to appear on the front page of Google.*
  2. Video landing pages generate four to seven time’s higher engagement and response rates than static image and text landing pages.**
  3. 33% of middle managers under 50 view work-related videos every day.***
  4. 65% of all videos are viewed between 9am and 5pm, Monday to Friday.***
  5. Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media.***

What’s even more interesting is just how inexpensive high quality video and motion graphics are to produce these days. You’ll be amazed at just how little it could cost.

Services include:

  • Scripting & Production
  • Studio/Onsite Wet Hire
  • Motion Graphics
  • 3D Animation
  • DVD/CD Content & Mastering