Author: David - Marketing Manager

Google Search Algorithm August 1st Update Rolling Out Now – Core Broad Update

Update: This is now confirmed by Google. See below…

It looks like there is a big update just starting to happen in the Google search results this morning. It is super early but based on the initial chatter I am seeing within the SEO community, this one might be a very big one. It is so early that most of the tracking tools aren’t even picking it up yet. But the chatter within the community looks to me that this might be a big Google search update.

Why big? Just based on the number of posts and what they are saying within a short time period.… read the full article

Content Length vs SERP Position

Google Content Word Count

Using good quality content is important when building or optimising a website 

Content pages on your website, cover a wider berth and are preferable compared to shorter superficial content pages in the overall algorithm calculations.

A recent ranking factors study discovered that content length also correlated to ‘Search Engine Results Page’ SERP position.

What is SERP?

Search engine results pages ‘SERP’ are website pages displayed to the public when searching for something using any of the search engines such as Google or Yahoo. The user inputs the text for the term they wish to search for ‘search query’ which are known as keywords).… read the full article

New Website – Surface Processing Ltd

Surface Processing Website Development

Surface processing Ltd commission Onnisity to design and develop a new website for their business. The website covers three areas of the business including industrial component, tooling and equipment cleaning and Classic vehicle solutions.

Through continued growth and re-investment Surface Processing Limited has established itself as the largest sub-contract chemical cleaning facility of its kind in the UK today.

Servicing a broad range of industries from the automotive sector, storage and pallet racking, specialist pipework pickling for hydraulic and gas turbine installations, MOD and aerospace, our expertise in this field is second to none.

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Testimonial Guardian Locks Website

Omnisity Website Design

Omnisity listened carefully and presented highly logical on point solutions, it was very clear from the outset they understood the direction we wanted to take the business, and with great efficiency, tight deadlines Omnisity delivered on time, and on budget.

Mr Peter Cole
Commercial Manager
Guardian Locks

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SEO Case Study: Increased traffic and engagement

SEO Case Study

Project Overview: Our client asked us to increase and drive relevant traffic to his website. The project included the integration of organic optimisation both on-site and off-site. Amends to the website to encourage user flow and ease of use, increasing website visitors and engagement.

The Problem: With our client being a manufacturer of bolts and fasteners and competing directly with major corporations with massive online spends. We were tasked with finding a solution to attaining successful search engine results through mainstream key-terms. The website lacked organic optimisation and effective call to actions.

The Goal: To increase website exposure on major search engines and increase visitor engagement throughout the website.… read the full article

5 Tips On Driving Conversions Through Website UX

Website UX

Recently I’ve been using some software to track what customers are up to when landing on a website, and it opened my eyes to things that can be overlooked. So here are 5 simple but useful tips, to improve user experience.

1. Navigation

What’s one of the first things you see when you land on a website? The menu navigation! (If you can’t, you’ve already got a problem.)

Most customers will already have an idea of what they are looking for. It’s your problem to make it as easy as possible to find.

Having clearly labelled and visual navigation can reduce the steps it takes customers to reach their destination and increase click through rate.… read the full article

See how the buying cycle can boost your content’s success

Creating successful content can be difficult so let’s not beat about the bush. Creating successful website content involves analysis of your target market and providing useful content that has the ability to gauge with your visitors.

Some of us focus on determining successful content purely through conversions, though conversions are our ultimate goal and what keeps us afloat focusing all of our efforts simply on conversion centric content is unlikely to lead to success as it can narrow your potential audience.

How to identify content purpose and audience

Even before starting to write content, understanding the area’s and customer base you are intending to target is key to ensuring you are on the right path and that the content you intend to create will be relevant to the PERSON you are targeting.… read the full article

SEO Case Study: Irrelevant vs relevant traffic

SEO-Case-Study-Aremco

The Results: 84% bounce rate reduction, 90% increase in page views and a 94% increase in page sessions in just 4 months!

Project Overview: Aremco products have a fully loaded eCommerce website. The goal was simple, to reduce their bounce rate, increase page views and sessions and drive relevant customers to their website.

The Problem: An abnormally large amount of people were leaving the site upon entering, and we had to figure out why. The website lacked organic optimisation, had a bounce rate in excess of 70%, page views and sessions were not as high as could be expected and was running an eCommerce platform without a secure SSL.… read the full article

We don’t just do Digital Marketing at Omnisity, we live and breathe it

The development of operational websites encompassed by carefully crafted marketing strategies offer our clients viable internet solutions. Our aim is not only to work with large corporate brands, but to also assist in the development and realisation of workable solutions.

At Omnisity our focus is efficiency, refinement, and innovation. We believe there is always room for improvement. Always space to expand. Our strategies are effective and unique, have a defined purpose, and reach customers across multiple platforms.

Our professional approach engages your customers efficiently, and generates an online experience that strengthens your brand. It’s a blend of art and science, technically creative, effectively encouraging customer interest in your products and services.… read the full article