Search Engine Optimisation more commonly known as SEO is hugely important for the growth of your business. Having a visually satisfying website with lots of content is one thing but it’s rendered pretty useless if no one ever finds it, it must be optimised in order for Google to rank it highly.
What is SEO?
Search Engine Optimisation is the process of making the content on your website “Google friendly” in other words relevant enough for Google to rank highly, Most search engines will favour the websites with the most relevant information to the searcher therefore the content should be just that, “relevant to the searcher”
There are a number of ways to optimise on-page including the use of heading tags, image alt tags, and internal linking of keywords.… read the full article