Category: Search Engine Optimisation

Google Search Algorithm August 1st Update Rolling Out Now – Core Broad Update

Update: This is now confirmed by Google. See below…

It looks like there is a big update just starting to happen in the Google search results this morning. It is super early but based on the initial chatter I am seeing within the SEO community, this one might be a very big one. It is so early that most of the tracking tools aren’t even picking it up yet. But the chatter within the community looks to me that this might be a big Google search update.

Why big? Just based on the number of posts and what they are saying within a short time period.… read the full article

Content Length vs SERP Position

Google Content Word Count

Using good quality content is important when building or optimising a website 

Content pages on your website, cover a wider berth and are preferable compared to shorter superficial content pages in the overall algorithm calculations.

A recent ranking factors study discovered that content length also correlated to ‘Search Engine Results Page’ SERP position.

What is SERP?

Search engine results pages ‘SERP’ are website pages displayed to the public when searching for something using any of the search engines such as Google or Yahoo. The user inputs the text for the term they wish to search for ‘search query’ which are known as keywords).… read the full article

SEO Case Study: Irrelevant vs relevant traffic

SEO-Case-Study-Aremco

The Results: 84% bounce rate reduction, 90% increase in page views and a 94% increase in page sessions in just 4 months!

Project Overview: Aremco products have a fully loaded eCommerce website. The goal was simple, to reduce their bounce rate, increase page views and sessions and drive relevant customers to their website.

The Problem: An abnormally large amount of people were leaving the site upon entering, and we had to figure out why. The website lacked organic optimisation, had a bounce rate in excess of 70%, page views and sessions were not as high as could be expected and was running an eCommerce platform without a secure SSL.… read the full article

Why is SEO important?

Search Engine Optimisation

A planned, correctly executed search engine optimisation strategy put simple… offers exposure! But why is this important? Its important because it exposes your brand, product and service to the right type of person… the person who is looking for a service or product that you have to offer.

Running any type of marketing campaign can be difficult and resource heavy, but managing an effective SEO campaign and having the knowledge on how to best implement it can be a daunting task

With over 20 years adapting to the ever-changing prerequisites to succeeding on the search engine scene and a strong team of professionals who offer a wealth of experience.… read the full article

What is Search Engine Optimisation?

Regularly we will receive a call from some mostly unfortunate fellow on the other end of the phone stating to us that our website isn’t this… or isn’t that, surmising to the fact our website just isn’t optimised for the search engines such as Google, Bing, Yahoo etc.

When we do decide to listen to these people, most of the time we are presented with the ultimate solution that will bring those golden client enquiries and boost our sales!

Bring involved in the industry for over 20 years, I have found that many great business people are still unaware what Search Engine Optimisation really is… and how it can benefit you and the growth of your company.… read the full article