Category: Search Engine Optimisation

What is Search Engine Optimisation and why is it important for the growth of your business?

 

Search Engine Optimisation more commonly known as SEO is hugely important for the growth of your business. Having a visually satisfying website with lots of content is one thing but it’s rendered pretty useless if no one ever finds it, it must be optimised in order for Google to rank it highly.

What is SEO?

Search Engine Optimisation is the process of making the content on your website “Google friendly” in other words relevant enough for Google to rank highly, Most search engines will favour the websites with the most relevant information to the searcher therefore the content should be just that, “relevant to the searcher”

There are a number of ways to optimise on-page including the use of heading tags, image alt tags, and internal linking of keywords.… read the full article

Google releases September 2019 core update

 

Google announced a broad core algorithm update towards the end of last month. These updates happen several times throughout the year, and when backed by an official Google announcement, it’s often a sign that there are more impactful changes to the way rankings are decided.

Core updates affect how Google’s all-knowing algorithm ranks pages and sites by deciding which are most helpful or relevant to a particular query. Whenever google rolls out these core updates it usually has an impact on the performance of your website, for better or worse.

There are always winners and losers – for every ranking lost by a page, that same ranking is gained by another.… read the full article

Five Helpful tips for improving your SEO today!

Five SEO tips

Use keywords that are relevant to your target audience

Without the correct key terms your content won’t reach the target audience. To find these relevant words you need to first understand who your audience is, what information they need, why that information is needed and which particular keywords are being used to find it.

Make sure the written content is readable

If what is written is completely uninteresting your audience won’t stick around to read the whole thing, every element of what is written must be engaging, it should tell the individual that the information they require is here and to gain it they must read on.… read the full article

Google Search Algorithm August 1st Update Rolling Out Now – Core Broad Update

Update: This is now confirmed by Google. See below…

It looks like there is a big update just starting to happen in the Google search results this morning. It is super early but based on the initial chatter I am seeing within the SEO community, this one might be a very big one. It is so early that most of the tracking tools aren’t even picking it up yet. But the chatter within the community looks to me that this might be a big Google search update.

Why big? Just based on the number of posts and what they are saying within a short time period.… read the full article

Content Length vs SERP Position

Google Content Word Count

Using good quality content is important when building or optimising a website 

Content pages on your website, cover a wider berth and are preferable compared to shorter superficial content pages in the overall algorithm calculations.

A recent ranking factors study discovered that content length also correlated to ‘Search Engine Results Page’ SERP position.

What is SERP?

Search engine results pages ‘SERP’ are website pages displayed to the public when searching for something using any of the search engines such as Google or Yahoo. The user inputs the text for the term they wish to search for ‘search query’ which are known as keywords).… read the full article

SEO Case Study: Irrelevant vs relevant traffic

SEO-Case-Study-Aremco

The Results: 84% bounce rate reduction, 90% increase in page views and a 94% increase in page sessions in just 4 months!

Project Overview: Aremco products have a fully loaded eCommerce website. The goal was simple, to reduce their bounce rate, increase page views and sessions and drive relevant customers to their website.

The Problem: An abnormally large amount of people were leaving the site upon entering, and we had to figure out why. The website lacked organic optimisation, had a bounce rate in excess of 70%, page views and sessions were not as high as could be expected and was running an eCommerce platform without a secure SSL.… read the full article