Use keywords that are relevant to your target audience
Without the correct key terms your content won’t reach the target audience. To find these relevant words you need to first understand who your audience is, what information they need, why that information is needed and which particular keywords are being used to find it.
Make sure the written content is readable
If what is written is completely uninteresting your audience won’t stick around to read the whole thing, every element of what is written must be engaging, it should tell the individual that the information they require is here and to gain it they must read on.… read the full article