Category: Website Design

5 Tips On Driving Conversions Through Website UX

Website UX

Recently I’ve been using some software to track what customers are up to when landing on a website, and it opened my eyes to things that can be overlooked. So here are 5 simple but useful tips, to improve user experience.

1. Navigation

What’s one of the first things you see when you land on a website? The menu navigation! (If you can’t, you’ve already got a problem.)

Most customers will already have an idea of what they are looking for. It’s your problem to make it as easy as possible to find.

Having clearly labelled and visual navigation can reduce the steps it takes customers to reach their destination and increase click through rate.… read the full article

Web Design or Web Development, What’s the Difference?

Web Development West Midlands

We can tell by looking at Google Analytics that businesses are searching for both ‘Web Design Company‘ and ‘Web Development Company‘. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of the website building process requiring two unique skill sets. Why is it important that you know the difference as you look for someone to design and develop your company’s website? Let’s see if we can provide some clarity.

Web Design vs. Web Development in a nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability.… read the full article