Category: Website Content Creation

Content Length vs SERP Position

Google Content Word Count

Using good quality content is important when building or optimising a website 

Content pages on your website, cover a wider berth and are preferable compared to shorter superficial content pages in the overall algorithm calculations.

A recent ranking factors study discovered that content length also correlated to ‘Search Engine Results Page’ SERP position.

What is SERP?

Search engine results pages ‘SERP’ are website pages displayed to the public when searching for something using any of the search engines such as Google or Yahoo. The user inputs the text for the term they wish to search for ‘search query’ which are known as keywords).… read the full article

See how the buying cycle can boost your content’s success

Creating successful content can be difficult so let’s not beat about the bush. Creating successful website content involves analysis of your target market and providing useful content that has the ability to gauge with your visitors.

Some of us focus on determining successful content purely through conversions, though conversions are our ultimate goal and what keeps us afloat focusing all of our efforts simply on conversion centric content is unlikely to lead to success as it can narrow your potential audience.

How to identify content purpose and audience

Even before starting to write content, understanding the area’s and customer base you are intending to target is key to ensuring you are on the right path and that the content you intend to create will be relevant to the PERSON you are targeting.… read the full article