Creating successful content can be difficult so let’s not beat about the bush. Creating successful website content involves analysis of your target market and providing useful content that has the ability to gauge with your visitors.
Some of us focus on determining successful content purely through conversions, though conversions are our ultimate goal and what keeps us afloat focusing all of our efforts simply on conversion centric content is unlikely to lead to success as it can narrow your potential audience.
How to identify content purpose and audience
Even before starting to write content, understanding the area’s and customer base you are intending to target is key to ensuring you are on the right path and that the content you intend to create will be relevant to the PERSON you are targeting.… read the full article