Recently I’ve been using some software to track what customers are up to when landing on a website, and it opened my eyes to things that can be overlooked. So here are 5 simple but useful tips, to improve user experience.
What’s one of the first things you see when you land on a website? The menu navigation! (If you can’t, you’ve already got a problem.)
Most customers will already have an idea of what they are looking for. It’s your problem to make it as easy as possible to find.
Having clearly labelled and visual navigation can reduce the steps it takes customers to reach their destination and increase click through rate.… read the full article