See how the buying cycle can boost your content’s success

Creating successful content can be difficult so let’s not beat about the bush. Creating successful website content involves analysis of your target market and providing useful content that has the ability to gauge with your visitors.

Some of us focus on determining successful content purely through conversions, though conversions are our ultimate goal and what keeps us afloat focusing all of our efforts simply on conversion centric content is unlikely to lead to success as it can narrow your potential audience.

How to identify content purpose and audience

Even before starting to write content, understanding the area’s and customer base you are intending to target is key to ensuring you are on the right path and that the content you intend to create will be relevant to the PERSON you are targeting.… read the full article

SEO Case Study: Irrelevant vs relevant traffic

SEO-Case-Study-Aremco

The Results: 84% bounce rate reduction, 90% increase in page views and a 94% increase in page sessions in just 4 months!

Project Overview: Aremco products have a fully loaded eCommerce website. The goal was simple, to reduce their bounce rate, increase page views and sessions and drive relevant customers to their website.

The Problem: An abnormally large amount of people were leaving the site upon entering, and we had to figure out why. The website lacked organic optimisation, had a bounce rate in excess of 70%, page views and sessions were not as high as could be expected and was running an eCommerce platform without a secure SSL.… read the full article

We don’t just do Digital Marketing at Omnisity, we live and breathe it

The development of operational websites encompassed by carefully crafted marketing strategies offer our clients viable internet solutions. Our aim is not only to work with large corporate brands, but to also assist in the development and realisation of workable solutions.

At Omnisity our focus is efficiency, refinement, and innovation. We believe there is always room for improvement. Always space to expand. Our strategies are effective and unique, have a defined purpose, and as we use CRM whose benefits you can read at https://www.salesforce.com/hub/crm/crm-system-benefits/, our rates of customer satisfaction as off the roof.

Our professional approach engages your customers efficiently, and generates an online experience that strengthens your brand.… read the full article

Is Google looking to shame websites that are un-encrypted?

http-vs-https

Google wants to kill the unencrypted internet, and will soon flag two thirds of the web as “unsafe.”

Google wants everything on the web to be travelling across a secure channel. That’s why in the future your Chrome browser will flag unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar.

With this upcoming change in Chrome, Google makes it clear that the web of the future should all be encrypted, and all sites should be served over HTTPS, which is essentially a secure layer on top of the usual HTTP web protocol. Several companies and organisations have been pushing for more encrypted sites as part of a campaign to “Encrypt All Websites,” which consists of promoting more websites to abandon the traditional, less secure HTTP protocol and adopt the more secure HTTPS.… read the full article

Video creation for Diamond Box Ltd

Diamond Box is an independent supplier of corrugated packaging, We can produce everything from conventional 0201 cases to five colour SRP’s, from small and large format die cutting to complex multipoint cases with self-seal tape.

If all that sounds too technical, let us put it in simpler terms; If the product you require is made out of cardboard, then Diamond Box is the only supplier that you need to consider.… read the full article

Claim an inactive or desired twitter username

Claim Twitter Handle

Many people don’t realise that just because a desired Twitter handle is already taken by either a competitor trying to make things difficult or even an ex-employee that you no longer have contact with. It doesn’t necessarily mean you can’t claim it back. Twitter’s inactive user policy allows people to reclaim inactive accounts after 6 months of non-tweeting or no activity, or if you own the main domain name (.com)

i.e. if you own Omnisity.com and someone already has taken the Twitter username @omnisity there is a very good chance you can file an impersonation claim and get @omnisity for yourself.… read the full article

Web Design or Web Development, What’s the Difference?

Web Development West Midlands

We can tell by looking at Google Analytics that businesses are searching for both ‘Web Design Company‘ and ‘Web Development Company‘. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of the website building process requiring two unique skill sets. Why is it important that you know the difference as you look for someone to design and develop your company’s website? Let’s see if we can provide some clarity.

Web Design vs. Web Development in a nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability.… read the full article

Social Media Marketing Like You’ve Never Seen It Before

Social Media Optimisation

Our carefully crafted social media marketing campaigns are designed to focus on lead generation, not just likes.

Split testing audiences, messaging and design to create a steady stream of new enquiries for your sales team. We take the complexity out of social media marketing, so you can focus on converting leads and driving revenue. Our Specific Set Of Processes Attracts The Right Customers For Your Business

AUDIENCE: Utilise our propensity modelling formula to isolate your ideal target audience.
CREATIVE: Multivariate split testing your messaging and imagery to identify buying triggers
MORE CREATIVE: Split testing design to capture your prospect’s contact details.… read the full article

Corporate video production

Over the years we’ve engaged with a multitude of clients, large and small from a wide range of sectors, with an interesting mix of B2B and B2C which has helped us develop what we believe to be a very useful perspective.

We specialise in helping business owners build stronger brands, present a more professional image, and win more business. Our experienced marketing team analyse and identify how you can improve exposure, formulating effective actions plans and getting the job done!

A short video is worth several million words, view our video as an introduction to our services…read the full article