Ultimately, it's about brand awareness.

The more people who learn of your brand, the greater the possibility that eventually some of those people will engage with you. In the marketing world it’s called “top of funnel” – it is the start of the customer journey.

Social media has increasingly become the place people go to research businesses and their products. It makes sense to advertise where people are looking.

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IMA Solutions Paid Social Advert was seen by over 16,000 individuals in the first month, It generated 100+ enquiries and increased social following by over 300%.

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Since the beginning of 2021, LoneStar's brand has been seen on LinkedIn over 800,207 times, with video adverts being viewed 205,935 times. This has generated 3,347 website visits at an average cost per click of just £1.75. Our targeted approach has helped LoneStar Fasteners Europe achieve their desired outcomes, expand their reach and build their brand on social media.

We've achieved some incredible results with Paid Social Advertising

When executed correctly brand awareness campaigns can foster trust, create positive associations, and build brand equity – the long-term goal is to develop and strengthen what’s called brand saliency – in other words, being remembered and being recognised, for all the right reasons. It’s part of what the boffins at The Ehrenberg-Bass Institute of Marketing Science call “Mental and Physical Availability”. We’ll work closely with you, testing and perfecting creative output to develop and refine a brand strategy that ensures your brand is easily recognised, remembered, and nurtures all desired perceptions.

We use a multichannel approach to grow brand awareness – making sure the brand positioning fits with the right customer portrait, the channels align with the target audiences, and the creative messaging resonates positively and if you need help with the strategy, we can assist from the outset with Market Orientation, basic (secondary) Market Research, Segmentation, Targeting and Positioning, leading through to Product (‘the offering’) Development, and even support you with the marketing mix via the most appropriate tactics, offering the best performing Integrated Marcomms.


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Trailer Engineering had a 10.2x Increase in site visitors

“Omnisity built us a fantastic website, then showed us where our digital marketing could be improved, they went through step by step everything from socials to You Tube and gained us massive results on Google. We continue to work closely together hitting targets month in month out.”

Neil Hampson | Director | Trailer Engineering


CS Labels saw a 207% increase in
valuable website actions

“Supportive from day one! They’ve engaged with multiple projects including new website development (more than one!), delivery and evolvement. Omnisity also deliver associated SEO strategies, copywriting (again executed perfectly), and have provided a number of services from photography, graphic design, video content and CRM integration support."

Gill Lockley | Marketing Manager | CS Labels

    27+ years of developing partnerships for ongoing success

    We’ve had the privilege of working with some great people over the years, sometimes dealing with big organisations, sometimes helping smaller, more family-orientated businesses. But no matter what the size, or type of organisation there's always been one common thread we've noticed over the years - ‘people buy from people’.


    Web Design Services

    Custom website experiences built to attract and engage

    We create impactful, search-optimised, targeted online sales tools for our clients (so yeah, more than just your standard websites).



    Impressions 5 months after site launch


    Elevating Enville Oak's online presence with stunning visuals to complement the art of their craft...



    Increase in total conversions in the first 3 months.


    Business growth through effective landing page design...

    Why Does Web Design Matter?

    It’s a good question – after all, almost every single business now has a website of some sort, and it’s true most of them are just based on standardised templates. So, what’s the big deal?

    Well, if that’s the case, then most of your competitors are all starting to look and sound the same, making it pretty hard for new customers to figure out which new supplier they should choose. If your website looks and sounds just like your competitors, you’re not doing a very good job of standing out from the crowd.

    So, what if your business had a website that wasn’t like all the others – what if your new website actually looked better, had a more intelligent, more accurately focused message? Now add in some highly researched, precisely positioned quality keyword driven content that drove even more enquiries via Google... wouldn’t that be a good idea?

    Of course, there’s more to it than just that, the actual platform that your website lives on is pretty important too, what with WordPress, Joomla, ASP, OpenCart any many more… the list goes on and on!

    Getting a good understanding of why top quality web design (and web development) is so important to your business is a vital step. Come and talk to us. We’re really friendly, we don’t bite, we won’t confuse you with technical jargon, and the freshly ground coffee in the office is amazing!

    Oh, by the way, the number is –
    01384 294 444

    Web Design vs. Web Development

    Think of web design as the architecture of a website, this includes the style, the general look and feel, and of course the positioning – the messaging, what it says, and to whom it’s hopefully saying it to. While web development should be thought of as the nuts and bolts of the building process.

    The web development team will take the design concept and the positioning created by the web design and marketing team and turn these elements into a fully functional CMS driven website.

    Both parts of this process, design and development, are just as important as each other, one doesn’t work properly without the other.

    If you consider that some recent surveys turned up a few interesting facts regarding how users view and interact with business websites, you’ll start to see why this union of design and development is so important.

    86% of consumers say that authenticity is a key factor when deciding what brands they like and support (buy from) So in that case the overall design and positioning of a website is important.

    It takes the average web user about half a second to form an initial opinion of a website – so it had better look the part, and it had better be developed properly so it loads quickly! Here’s where good development comes into play massively!

    Google has implemented what it calls ‘Core Web Vitals’ – they are a set of standards that force website designers and developers to ensure the user experience (UX) is as good as possible – again a heady mix of design and development capabilities are needed to ensure full compliance.

    Cross platform compatibility – it’s an old one now, but still vitally important that websites work equally as well on a smartphone as they do in a PC screen. In fact, Google measures and ranks a website on how it performs on your phone, before it even looks at it on a desktop. So, if the development team aren’t up to scratch – neither will be the search engine rankings!

    Luckily – Omnisity have a very capable design department, and an equally capable development department, both having 20+ years experience.

    So, what are you waiting for – you’ve read this far, you must be interested in something? – 01384 294 444

    Got a project?
    Let's talk

    Contact us today and we’ll set up a call to discuss your requirements in detail.