x1.9
Increased Monthly Organic Traffic From 1,390 to 2648 Year on Year
2554
Total Keyword count increased to 2,554 from 119
Rank 1
Achieved 316 Page 1 keywords
Advanced Seals & Gaskets
Overview
Advanced Seals and Gaskets Ltd (ASG) is a prominent manufacturer and supplier of seals, gaskets, and other related products in the Rubber and Plastics industry. With decades of experience, ASG is proud to be a market leader in their field, offering an enviable level of quality, service, and price to a vast array of customers. However, despite their success, ASG was facing a challenge in terms of their online presence. Their website was outdated, and they were not ranking high on search engine results, which meant they were missing out on potential customers. ASG needed a new website and digital marketing support with SEO and Pay Per Click to address this challenge.
Problem: ASG's website was outdated and did not effectively showcase their products and services. Moreover, their website traffic was very low, which was impacting their online visibility and growth potential. ASG needed a new website with better User Experience (UX) and digital marketing support with SEO and Pay Per Click to improve their online presence.
What we did
At Omnisity, we understood ASG's challenges and developed a comprehensive solution to address their needs. We designed and built a brand new website for ASG, which had a greatly improved UX and was entirely focused on their customer's requirements. Our in-house team of experts worked together to create a best-in-class SEO and PPC strategy that would drive traffic to ASG's website and improve their search engine rankings. Our approach was to combine technical excellence with user-centered design, ensuring that ASG's website was optimised for speed, stability, and conversions.
Deliverables
Branding
Photography
Website Design & Development
PPC
SEO
What we did
At Omnisity, we understood ASG's challenges and developed a comprehensive solution to address their needs. We designed and built a brand new website for ASG, which had a greatly improved UX and was entirely focused on their customer's requirements. Our in-house team of experts worked together to create a best-in-class SEO and PPC strategy that would drive traffic to ASG's website and improve their search engine rankings. Our approach was to combine technical excellence with user-centered design, ensuring that ASG's website was optimised for speed, stability, and conversions.
Deliverables
Branding
Photography
Website Design & Development
PPC
SEO
Notable Features
First impressions count
Our observations indicate that static images when complemented by subtle animations, have a limited impact. Dwell time and bounce rate play a critical role in forming initial website impressions, and the introduction of minor movements or small animations can be pivotal in capturing customer interest.
Streamlined UX for over 900 products
Adopting a market-oriented approach can be challenging, as it requires putting yourself in your customers' shoes and leveraging this understanding to create an effective, descriptive navigation system. This approach can wield significant power, assisting your audience in reaching their desired products swiftly and with maximum efficiency.
Mobile first design
Mobile device usage is widespread, to cater to this large user base, websites must be optimised for mobile viewing to provide a seamless and user-friendly experience.
The Results
The results of our digital marketing efforts were impressive. ASG's brand new website had excellent UX, and their customers could access material and products with ease. The technical content of the site was vastly improved, and ASG's online visibility increased significantly. Our monthly organic traffic increased from 1,390 to 2648, and the total keyword count went up from 119 to 2554. Furthermore, ASG's website achieved 316-page 1 ranking keywords on Google. This increase in online visibility and improved website UX resulted in increased engagement and lead generation, leading to an overall increase in revenue for ASG.
Conclusion: At Omnisity, we are committed to delivering exceptional results for our clients. For ASG, we were able to solve their digital marketing challenges by designing a new website with improved UX and implementing a comprehensive SEO and PPC strategy. As a result, ASG's online presence improved, and they were able to generate more leads and increase their revenue. We believe that by listening to our clients, learning everything we can about their market and customers, and implementing intelligent marketing solutions, we can positively impact almost any business.
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