Plastic Coatings Ltd
Significant Growth Across All Channels.
1 year increase in website users
0 K
Pay-per-click leads rose by
0%
Growth in LinkedIn followers
0%
Overview
The Brief
Plastic Coatings Ltd is a highly established coatings subcontractor, founded 1952.
When they came to Omnisity, Plastic Coatings Ltd was looking for a proactive agency that could offer a full suite of marketing and wider services to help them build real online momentum.
The Problem
The client’s former agency was no longer able to meet Plastic Coatings Ltd’s requirements, which was reflected in the lost potential of the website when compared to competing businesses.
There were also opportunities for improvement in other areas of their online marketing. This included missed cost savings in online advertising (Pay-Per-Click) campaigns and a social media account that generated little engagement.
Deliverables
What we did
SEO (Search Engine Optimisation)
Driving sustainable website traffic
Once the new website had launched, we began their Search Engine Optimisation (SEO) campaign.
We created a strategy around optimising the website’s internal pages (such as service pages), improving their performance in search engines like Google and making Plastic Coatings Ltd more visible to buyers searching for their services.
The Results
After just over 1 year of SEO, Plastic Coatings Ltd has achieved:
- 583K views of the website on Google
- 25K sessions (people using the website)
Demonstrating the growing visibility of the website and its ability to attract potential buyers.
PPC (Pay-Per-Click Advertising)
Getting the brand seen, fast
Omnisity inherited Plastic Coatings Ltd’s pre-existing Pay-Per-Click advertising campaign. Our new strategy addressed various issues and inefficiencies.
One issue was broken conversion tracking, meaning Plastic Coatings Ltd couldn’t see the actions taken by potential buyers after they clicked the advert.
Another was wasted ad spend. Ads were being shown to the wrong people or during hours when buyers weren’t active, wasting precious budget.
The new strategy optimised ads and aligned them with audiences’ online habits.
The Results
6 months of Pay-Per-Click advertising with Omnisity and Plastic Coatings Ltd has seen:
- A 26.37% increase in people clicking on the ads
- A 291.18% increase in leads
While…
- Ad spend has decreased by 17.96%
- Cost per lead down 79.03%, improving the overall return on investment
SMM (Social Media Management)
Building a loyal community
To complete our comprehensive approach, Plastic Coatings Ltd’s LinkedIn presence was boosted with Social Media Management.
The strategy involved regular posting using a mix of promotional posts, sector-specific posts, and human posts. We also focused on inviting new connections, to build their community and increase engagement.
The Results
6 months of posting on LinkedIn led to:
- 24% increase in account followers
- Posts seen 17.5K times (up 11,410%)
All while keeping posts closely targeted. 45% of Plastic Coating Ltd’s community are associated with the manufacturing industry, with most followers based in Birmingham, Dudley and Wolverhampton, plus London.
Visit their website -
Engaging information
Our work began with a new website design that reflected the professional and commercial status of Plastic Coatings Ltd. Copywriting services ensured the pages were updated with relevant information while being careful not to damage the authority built by the existing website.
Eye-catching first impression
The website was complete with a corporate video, shot and produced by Omnisity. A video offered Plastic Coatings Ltd a way to demonstrate their capabilities and talk to targeted sectors in a focused, condensed format – perfect for a comprehensive yet engaging introduction to the business.
Video also means Plastic Coatings Ltd can reuse clips for social media and more.
Plastic Coatings Ltd have been working with Omnisity for over a year now. They manage our website, SEO, AdWords and Social Media.
The team are very professional and knowledgeable, they have taken the time to understand Plastic Coatings Ltd business and how it works. As a result they have built our advertising and marketing campaigns in a way that is delivering leads and enquiries and value for money.
I would have no problem recommending Omnisity to others.
Carl Allison | Director
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