RCT Manufacturing -

Technical excellence, taking welding and tube bending to the next level

The Brief

Overview

Since 1988 RCT Manufacturing takes pride in providing a steel manufacturing service which meets the needs of the modern day for customers across a range of industries.

The task at hand was a complete overhaul of RCT's online 'shop window,' aimed at repositioning RCT in a contemporary and fresh perspective. The design called for an added touch of professionalism to complement the extensive expertise that they have built over time.

Backed by video motion graphics and continuous search engine optimisation, the primary focus was to establish a strong professional foundation that their online presence could be built upon.

RCT Manufacturing

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Rct 1b
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What we did

The initial goal was to create an outstanding website worthy of award nomination – no small feat! The new website needed to strike a visual balance, combining a clean and professional appearance with a creative touch. This creative element mirrors the diverse possibilities RCT offers in tube bending and welding alone.

When positioning RCT against its competitors, we designed it to stand out uniquely. This design was further enhanced with video content throughout the site. Additionally, a new design template was created, laying the groundwork for more extensive optimisation efforts.

Deliverables

Photography
Website Design & Development
VMG
Copywriting
SEO

Visit

What we did

The initial goal was to create an outstanding website worthy of award nomination – no small feat! The new website needed to strike a visual balance, combining a clean and professional appearance with a creative touch. This creative element mirrors the diverse possibilities RCT offers in tube bending and welding alone.

When positioning RCT against its competitors, we designed it to stand out uniquely. This design was further enhanced with video content throughout the site. Additionally, a new design template was created, laying the groundwork for more extensive optimisation efforts.

Deliverables

Photography
Website Design & Development
VMG
Copywriting
SEO

Visit

Rctfullpreviewsitehomepage
Rct2a
Rct Pipe Model A1

Modelled to stand out from the rest

By effectively highlighting the capabilities of RCT and merging all of their features into one visually impactful representation, a custom model was created, animated, and integrated into the homepage, offering viewers a level of interactivity unmatched by any of RCT's competitors.

Rct Internal A3

Engagement at any pipeline stage

Ensuring continuous customer engagement is essential; simple internal website pages were insufficient, we have created a modern, cohesive, informative, and captivating design style, enhanced with compelling videos and animations.

Rct Mobile Firstl A3

Mobile first design

Mobile device usage is widespread, to cater to this large user base, websites must be optimised for mobile viewing to provide a seamless and user-friendly experience.

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