Content Length vs SERP Position

Using good quality content is important when building or optimising a website

A recent ranking factors study discovered that content length also correlated to ‘Search Engine Results Page’ SERP position.

What is SERP?

Search engine results pages ‘SERP’ are website pages displayed to the public when searching for something using any of the search engines such as Google or Yahoo. The user inputs the text for the term they wish to search for ‘search query’ which are known as keywords). Once the user clicks search the search engine offers them a selection of search results ‘SERP’.

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