Branding

In-depth analysis provides the data needed to successfully position your brand against your competitors.

Brand development that’s designed to build long term brand salience and help your business grow.

Brand management that ensures compliance at every stage of growth and diversification.

Powerful branding always makes a statement.

A brand makes a statement every time it’s seen – from a business card to a 40ft trailer on the M6.  And as most organisations want to be a potential customer’s first choice, careful brand development and management can help play a major role in achieving that goal.

The concept of branding goes far beyond just a logo - it represents the core values of the business, extending to represent the organisation's reputation and a reflection of the experiences of its customers.

Brand Positioning is about what your customers think of your business. Aligning ‘what you say’ with ‘what you do best’ helps build a stronger brand, and the stronger the brand – the greater the ‘Brand Saliency’. It’s what the boffins at the Ehrenberg-Bass Institute for Marketing Science often refer to as ‘Mental and Physical Availability’.

Brand Development encompasses numerous activities, one of the most important being the design of a strong and memorable brand image. The brand can consist of one or two elements: the Wordmarque, and a Device. For example 'Mercedes Benz' is the Wordmarque and the 'three pointed star' is the device.

Whereas the Brand Strategy is the plan conceived to focus on the further developments of the brand. Well designed and properly executed brand strategies can have a positive impact on all aspects of the business.

Brand Management covers the ongoing maintenance of the brand (ensuring consistency of the brand image and the associated elements), helps strengthen the brand, and reinforce that all important brand saliency.

From initial concepts to full blown brand architecture, we've worked with a wide variety of clients, bringing clarity to brands both large and small, all the while ensuring both message and positioning is aligned accurately with the organisation's culture and values.

In some cases it appears the market has evolved and the brand needs to change to catch up, in other cases the business has advanced in a way which renders the existing branding defunct. In either case we always carefully analyse what needs to be changed, understanding the ‘Why’, before making it happen.

Need advice on how branding can drive more sales?

    "Because both our creative and marketing teams are well versed in all aspects of traditional and digital marketing, we’re well equipped to develop the all-important brand positioning as well as just a strong brand image."

    "Positioning makes use of what we’ve learned about the customers being targeted and the competition you’re up against, it helps us create a brand strategy which differentiates you from that competition, while appealing directly to the needs of your customers."

    Mike Danks - Lead Designer & Studio Manager

    The late great Al Achenbaum once said:

    “What distinguishes a brand from an unbranded commodity counterpart and gives it its equity is the sum total of consumers’ perceptions and feeling about the product’s attributes, about how it performs, about the brand name, and the company associated with producing it”.

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    We also offer brand strategy, drawing up a bespoke plan for each client, designed to ensure that the branding is consistent through every touch-point your potential customer will encounter.

    Every element – from the typography of the wordmarque to the iconography of the device and the colour science – is researched and fully considered to ensure the brand works across all mediums, at all sizes, and resolutions.

    Once the brand has been developed, we offer brand management services, sustaining the brand as the business grows or changes, creating brand guidelines, and overseeing any changes, from brand extensions to diversification and co-branding projects.

    So whether it's a case of brand evolution or brand revolution - call us now – 01384 294 444

     

    Ever noticed how the world’s biggest brands are also some of the simplest.

    The majority of which can be attributed to a handful of the world’s top branding agencies. Global players like Landor Associates, Ogilvy and Mather, Futurebrand, and Wolff Olins are responsible for some of the world’s most iconic brands.

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