New market penetration, or market diversification, can be a daunting prospect. Only through a close examination of your chosen sector and its players, can you gauge what level of investment might be required to optimise the success of your launch.

‘Market Orientated’, the research is the key – without the best possible understanding of what lies ahead, and how to accurately navigate a clear path to your new target customer, it's unlikely you'll achieve the outcome you desire.

Even something as seemingly simple as taking your business online will fare significantly better when assuming the correct approach from the outset.

As a starting point, ask yourself, “What is it we (our product/service) do better than the players who already dominate in the target sector?”

...but one that requires a deep understanding of both your offering and the market, especially as it goes part way to helping calculate a successful product positioning.

We have a large variety of tools and systems at our disposal to help you achieve your business diversification objectives. From the initial sector and competitor research stage, through to product and customer alignment (the Product-Market Fit), and developing the message and creative, we can manage the whole process through to completion.

If you’re interested in understanding what’s achievable, and what would be required for your market diversification project, just call Omnisity.