What are your business objectives?
It begins with understanding your business, and what your overall objectives are.
Where possible we’d like to set something to aim at - something you can measure success by; it’s a simple process, and it’s called…
Let's get SMART...
Setting Smart Objectives:
• Specific: As in - what are you trying to achieve? Maybe an increase in sales, or extra enquires per month, or more traffic to your website.
• Measurable: We need a benchmark - for instance, increase website traffic by 50%.
• Achievable: It needs to be realistic, there’s no point asking for the moon, if you don’t have a rocket!
• Relevant: The object needs to be aligned with your business goals.
• Time bound: It ideally needs an end date to focus on – there’s no point setting an objective if you’ve got infinity to make it happen.
How marketing works.
In general terms, marketing services can be broken down into several different stages, the first of which is always going to be market orientation and research. On a basic level this involves looking at your business from the customers' perspective, analysing what your business offers, deciding who the competition is, pinpointing exactly what problem the services or products you offer solve and using all of this information to build a picture of your ideal customer.
The more detailed and precise the picture of your customers is, the better you’ll be able to tailor the marketing being offered to them. The market research you engage in can inform aspects such as your branding, web design and delivery as well as the actual marketing content itself.
Once the questions of what you offer and who you want your marketing to reach have been answered, the issue of how to channel that marketing has to be addressed. In general terms, you need your marketing to be available in the places and over the channels and platforms that your customers are going to be using. The marketing services you access need to be provided by experts with a firm grasp of all the channels now available and the ways in which they can be used to drive a business forward.
What types of marketing services are there?
Potential marketing channels range from something as general as creating content which will drive your website nearer to the top of Google search rankings to specific material targeted at individuals via email marketing. The different forms of marketing provided by Omnisity marketing services include the following:
Traditional Marketing – this covers all forms of promotion which were around before the advent of the internet revolutionised marketing, and which can still cut through to certain sectors of the market today. Examples include print and billboard adverts.
Digital Marketing - whereas traditional marketing uses tools and methods prevalent during the pre-internet age, digital marketing is the opposite, covering those methods which have become prevalent since the rise of digital technology. Examples of digital marketing can include; search engine marketing, which revolves around using methods such as search engine optimisation and pay-per-click advertising to drive a business higher up search engine rankings, content marketing, which uses a range of content such as blogs, webinars, ebooks and social media posts to provide value to your target market and social media marketing, which exploits the power of platforms such as Facebook, Instagram and Twitter to promote your brand and, at best, create a two-way conversation.
Outbound Marketing – this refers to promotions such as print adverts, cold calling and targeted emails, and covers marketing which travels in one direction, reaching out from your business to potential consumers and interrupting them whether they want to hear from your business or not.
Inbound Marketing – this is a more subtle form of marketing designed to attract customers by providing content and services which they will find valuable. In the majority of cases marketing of this kind is delivered via digital channels and through content and experiences which offer value to customers and creates on-going connections.
Why invest in marketing services?
The best product or service in the world is going to fail as a business proposition if the people who need to purchase that product or service don’t get to hear about it. The modern marketing landscape, in the era of digital marketing, is much more multi-faceted and complex than it used to be, and marketing services we provide act as a guide through that landscape. From defining exactly what you offer and who the target customers are to designing and creating branding and content created to persuade those customers across the fullest possible range of channels, we can utilise the power of marketing to realise the full potential of any business.
How much should I invest in marketing?
The precise answer to this question will vary from business to business, depending upon the budget which they realistically have available. The key to budgeting effectively for marketing services is to ensure that every penny spent has a direct impact on the power and effectiveness of the marketing delivered, and that systems are in place to monitor and measure the return on investment achieved. When you partner with Omnisity we’ll make it easy to see the link between the money you invest in marketing services and the extra income which that marketing is able to generate.
Find out how we can help make your next campaign succesful.
We do more than just offer strategic marketing services! We also supply the complete suite of both digital and traditional marketing communications across multiple channels to ensure the marketing strategy, and the SMART objectives are reached successfully.
From simple logo creation to complete brand architecture and management.
Print design and media management, offering creative solutions that are targeted and memorable.
Creating visually stunning and innovative displays that stand out from the crowd.