Pay-Per-Click (PPC)

Google Approved Partners - with fully certified campaign managers at the helm of our client campaigns.

Develop instant exposure and interest in your products and services from people who are in the market to buy.

A scalable and dynamic price structure that moves with your ad spend - no fixed ongoing fees.

What is Pay Per Click?

PPC stands for pay-per-click.
Pay-per-click is an advertising model for the internet, used to drive traffic to websites - each time the ad is clicked, the advertiser pays a small fee.

Think of it as a digital version of taking out an ad in a newspaper – you choose your budget and the style of your ad to attract customers to your business’ website.

It’s increasing your chances of being seen online.

Looking to hit the ground running, or just need to refresh your campaigns? Let's talk PPC...

    How does it work?

    PPC specialists utilise keywords and phrases that are relevant to your business to target potential customers.

    Let’s break it down…

    Most commonly, people are searching for products and services via a search engine.
    For ads to appear on the search engine results page (SERP), adverts are subject to what is known as the Ad Auction.

    The Ad Auction is an automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their SERPS.

    If a customer types the following key words into Google, “modern office furniture”, the search engine will provide results based on those key words. Therefore, if your business makes “modern office furniture”, utilising PPC advertising increases the chances of your company’s ad being seen within that search engine result page - making you more visible to that potential customer.

    Of course, PPC specialists are familiar with the Ad Auction and would tailor the key words used based on your specific business and services and do the research to ensure you have the best options available for your advertisement.

    In essence, using a PPC specialist to create a great PPC advert makes it easier for potential customers to find you.

    How much does it cost?

    PPC marketing costs can vary.
    It’s dependent on how long you want the ad to run, how much you are willing to pay for each click, and where you want to advertise.

    In the UK, according to data from WordStream, the average Google Ads CPC (cost per click) is £1.95 on the Search Network.

    Is it worth it?

    The internet is growing exponentially. It’s a smart tactic to be selective with your advertising; if you want to be seen in the crowd and get the best results for your investment, PPC can be particularly effective on a small budget.

    There is very little point in advertising your business to people who aren’t in that moment looking for your services.

    Using intelligently designed approaches, such as PPC, your business can invest its advertising budget wisely and secure the attention of the people who are looking to buy.

    Where can I get more information on PPC?

    Our team can explain how PPC can work for you and will ensure that you get the best results for your budget.

    If you want to access the more technical side of PPC marketing and how a PPC specialist operates, you can of course research this or get in touch with us on 01384 294444