What is SEO?
SEO is all about you and your audience, we just bridge the gap.
SEO stands for Search Engine Optimisation: a collection of optimisation techniques that help boost a website’s position in a search engine’s rankings - ultimately making your website easier to find online.
These optimisation techniques consist of onsite fixes, technical SEO (the mechanics behind how your website works), and content marketing - all of which aim to encourage traffic to your site organically. Successful SEO will prompt quality traffic - users that are interested in your product or relevant to your industry - rather than just any search engine user, alongside increasing the amount of quality users visiting your site.
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Why Choose Omnisity for your SEO?
It’s simple: we help our clients expand their customer base and potential for profitability through a transparent service, headed by an upfront breakdown of costs. Our no-nonsense approach to SEO is reflected in a high customer retention and our Net Promotor Score of +78*.
Whilst we provide beautifully crafted websites, they do more than just look pretty – Omnisity’s optimised websites work hard to attract customers relevant to your business.
This is all driven by our specialist teams, meaning we offer a complete website development and digital marketing service under one roof.
But, most importantly – what we do works. We have the portfolio and statistics to back this up.
*Net Promotor Score is an industry metric reflecting customer satisfaction.
See our SEO work
You don’t have to understand the ins-and-outs of SEO to make sense of the results it can bring. Through the setting of clear goals and implementation of long-term strategies devised to meet them, we have made a great impression on numerous businesses who have invested in SEO.
Take a look through our SEO work to see the impact we can create for your business.
SEO benefits and how it works...
What are the key benefits of SEO for my business?
There are many benefits which can be seen when executing a well-thought-out, long-term SEO strategy. Some of these benefits include:
- Return on investment. A well implemented strategy delivers an impressive return on investment.
- Greater reach. An optimised website can reach a greater number of potential customers through organic discovery, both local and afar.
- Inbound marketing. SEO is an inbound marketing strategy, meaning customers are seeking you to resolve their problems, rather than you approaching customers.
- Targets customers at all stages of the marketing process. Optimised websites are designed to target all types of customers – from new potential audiences to loyal clientele.
- Maximises other marketing campaigns. SEO works complementary to additional marketing strategies such as PPC and PSA.
- Improves website usability. A website which is quicker and easier to navigate for a user is more appealing and can reduce the number of customers bouncing off your site when it doesn’t meet their expectations.
- Quantifiable results. SEO obtains measurable and actionable results for a transparent service.
- Boosts credibility. The majority of searchers don’t click onto page 2 of the search engine results page, so getting to page one can boost the credibility and visibility of your site.
- 24/7 promotion. Consistent optimisations mean your website can be found at all hours of the day, 365 days a year.
How does SEO work?
Platforms such as Google and Bing use metrics to best match a user’s query to the most relevant answer contained within its index of website pages.
Numerous algorithms are used to do this so search engines can analyse and interpret the intent of a user’s query, alongside the content of a website that answers this query.
These algorithms are constantly changing as search engines update the way they understand language, meaning the order in which websites are deemed most valuable, also changes.
SEO works by tracking the changes in a search engine’s algorithms and the trends within a searcher’s language habits; keeping an eye on what competitors are doing; and keeping your own site full of up-to-date and unique content to meet the requirements of search engines.
SEO is an ongoing and continuous process, allowing your website to adapt, improve, and pull away from the competition.
Content marketing refers to the generation of relevant and useful content, as a part of a larger strategy designed to increase awareness, engagement, and loyalty of a brand, product or service amongst a specified target audience. In this way, content marketing can be seen as a branch of SEO and complementary to other marketing strategies, although it can be performed independently.
Content can appear as educational, creative or persuasive copy, videos, podcasts and more, on a website, social media channel, print publication or email, amongst other platforms.
SEO stands for ‘Search Engine Optimisation’. Simply put, this means making your website more appealing to a search engine like Google or Bing - a marketing tactic used to increase the visibility of your website to potential customers, and guide customers towards choosing your products or services over your competition’s.
As the name suggests, technical SEO refers to technical, on-page optimisations (optimisations which occur on the pages of a website). This can take a variety of forms, from improving user experience with a faster-loading website, to making the site easier to read and understand (crawl) by the search engine.
Technical SEO is important as it ensures a search engine understands the intent of your website, so it can accurately place the pages of your website into the relevant fields and rank them amongst competition accordingly.
Backlinks are links from one website to a page on another website; in the eyes of a search engine, they increase the credibility of the website which is being linked, since another website is recognising it as an authentic, authoritative, or valuable source.
Backlinks are a method of off-site SEO – whilst they help increase your website’s position in the results page, this technique happens away from the page of your website.
SEO video marketing refers to the creation of videos as part of your SEO strategy. Videos can appear on a website, or other platforms such as social media channels, and should be optimised just like content for maximum exposure.
Websites with video content are more likely to end up on page one of the search engine results page and experience more interaction by consumers, since they are an engaging and consumable style of content.
An SEO audit evaluates and identifies the factors behind your position in a search engine’s results page. Audits can be performed prior to starting SEO, identifying the areas which are preventing you from ranking on a results page, and during SEO as routine maintenance.
An SEO audit will cover the three areas of SEO: on-page SEO, off-page SEO, and technical SEO.
White hat SEO refers to the implementation of approved search engine optimisation techniques; methods are taken directly from major search engine’s guidelines and don’t use trickery, paid methods, or guidance loopholes to improve a website’s position in the results pages.
Some white hat methods include creating high-quality content based around the needs and intentions of a search engine user, and designing your site for a positive user experience.
Black hat SEO strategies tend to angle towards search engines, rather than search engine users. Black hat techniques go against, or find loopholes in, search engine’s guidelines, which often results in penalisation of the website, though the techniques can be successful to begin with. Black hat techniques are not recommended, and shouldn’t be undertaken be any business looking to build a sustainable and reputable presence online.
Grey hat SEO uses more precarious techniques than white hat SEO, but doesn’t exploit search engine guidelines in the same way black hat SEO does. Grey hat SEO may use ambiguous techniques which are not clearly approved nor condemned by guidelines, or use a combination of black hat and white hat techniques. Grey hat techniques should be avoided since a search engine can shift its guidelines to condemn these tactics at any time; white hat tactics are the most recommended and safest tactic to boosting your position on a results page.
Some examples of grey hat SEO include: trading links to earn backlinks (one link in exchange for another) rather than earning the link organically, and spinning content (taking existing content from another site, rewording it, and using it for yourself).
Local SEO improves the visibility of your website in local search results by considering location and proximity alongside a user’s search intent. For example, searches for emergency or delivery services will have a local intent, as well as searches featuring “near me” or a location.
Whilst many practises overlap with SEO, local SEO is a specialised technique and requires separate practises such as having a business listing in Google My Business and a local map pack.
Ready to put your business in front of new customers with SEO? Let's get the ball rolling...
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