Find Your Social Voice with Omnisity
At Omnisity, we offer social media management which helps you strengthen your online presence through planned social media activity.
We work with you to establish your voice. Whether you’re new to social media, or just want to hand over the reins, we make certain we capture the ethos of your business for an authentic representation across your social media channels.
Having an active and dynamic presence on social media can greatly complement your marketing efforts, ensuring your business gets seen by relevant audiences; you become an authoritative and leading voice within your industry; and you build a reputation centred around wanting to help and connect with your audience. Creating a social media strategy, and implementing this through high-quality posts, engagement, and performance analytics, can put you on the right track.
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What are the Benefits?
- Cost: A social media account is free to activate and use, keeping costs to a minimum whilst marketing your business online.
- Unparalleled reach: Social media is used by billions of people all over the world and has a reach like no other, helping you connect with unlimited people in your field and target audience.
- Increase leads: Generate leads for your business through an active social media presence, by increasing brand awareness and loyalty.
- Measure performance: You can track and report on your performance using clear metrics to continually evaluate the success of your social media strategy.
- Gain insight: Social media allows you to gain first-hand insight into your target audience – their opinions, needs, and the latest trends – which enables you to better tailor your marketing or services towards them.
- Brand familiarity: Stay top of mind with regular posting, increasing brand familiarity amongst existing and new audiences, meaning customers will feel more confident approaching your business first when they need you.
- Maximise other marketing efforts: Social media is a great platform to advertise your other marketing efforts such as PR events, blogs, and promotions, which can boost their visibility and impact.
- Keep an eye on competition: If your competition is active on social media, this presents a great opportunity for you to discover what they’re up to, getting you ahead of the game.
- Reputation management: Social media allows you to respond to online concerns or complaints from customers quickly, managing how your business is perceived online.
- Networking: Network with businesses and suppliers to build your industry connections and expand your capabilities.
SMM ... the what, the who and the wants ...
What is Social Media Management?
Social media management, or SMM, involves the analysis of audiences of various social media platforms and the development of a creative marketing strategy tailored to suit each one.
This could include any of the following:
- Creating social media profiles for your business.
- Monitoring and engaging with customers via online conversations, tags, and mentions – nurturing the online community around your business.
- Collaborating with influencers, those who share your values.
- Keeping track and reporting on social media performance (analytics) and ROI (return of investment).
We utilise some of the best social media management tools out there to ensure your business and its community stays up to date and engaged.
Who are you talking to and what do you want to say?
Whether you’re promoting your products and services, engaging with potential customers, or networking with other businesses - social media is a fast and efficient way to communicate who you are and what your business can offer.
B2B (Business-to-business) or B2C (Business-to-consumer), there are many social media platforms, including Facebook, Twitter, Instagram, LinkedIn and many more – so it’s important to understand how they each work and how their platforms can benefit your needs. This is where a social media management tool can really come in handy.
Social media management services often include:
- Designing a social media strategy and content calendar
- Creation of social media profile if you don’t have one already
- Content creation
- Response and engagement with your audience
- Networking and partnering with influencers and other businesses
- Monitoring and analysing performance
You should start your social media marketing by considering what your goals are, who your audience is, and what resources you require to carry this out consistently over a long-term period. Familiarise yourself with the social media platforms available, and which ones are most suitable for meeting your goals. From this point, you’ll be able to create your social media strategy, before creating your account and posting.
A social media strategy is a plan directing your activity in a way which helps you achieve your goals on social media. A social media strategy should consider your goals, current social media presence, your audience, the content you create, and metrics for measuring success. This will look different depending on the platform you’re on, so you may have several plans of action within an overarching social media strategy.
In an increasingly digital world, it makes sense to engage with social media and utilise its audience to shine a light on your business. Management of your social media account (in other words, ensuring there is a strategy behind your activity which works towards a set goal) helps you capitalise on your social media and use it as an extension of your marketing.
Whilst there is overlap between the two terms, social media management refers to a more authentic overseeing of an account –posting helpful content and engaging with your audience. On the other hand, social media marketing is the use of social media to actively promote business – this would involve a strategy and plan which works towards a set goal. Marketing tactics are oftentimes used simultaneously as management for the greatest impact.
Content for social media can involve videography, imagery, text-based posts, and temporary content such as lives and stories. The best type of content will depend on the platform. However, more permanent and engaging content such as video, image, and text-based posts are overall considered more valuable for achieving goals.
Social media marketing works by raising awareness of your business amongst social media audiences. Of course, the audience you build must be relevant to your customer base or industry in order to gain the right attention. Brand awareness is increased through strategic posting which informs, engages, and invests your audience in your brand – increasing familiarity and trust in your business.
Paid social advertising involves the use of paid adverts displayed on social platforms; paid advertising earns quicker results, and is more directly associated with driving sales.
Social media marketing does not involve paid methods to raise brand awareness, but more organically builds awareness over time.
Looking to hit the ground running, or just need to refresh your campaigns? Let's talk SMM...
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