Social Media Management

Tailored strategies to get your business seen by the most relevant audiences across social media platforms.

Interact and engage with your online audience; establish a loyal community around your business.

Use social media management software and track your performance to stay ahead of competition.

What is SMM?

SMM is a common abbreviation for social media management. Social media management is where the social media marketing team analyse the audiences of various social media platforms and develop a creative marketing strategy tailored to suit each one.

This could include any of the following:

  • creating social media profiles for your business
  • monitoring and engaging with customers via online conversations, tags, and mentions – nurturing the online community around your business
  • collaborating with influencers, those who share your values
  • keeping track and reporting on social media performance (analytics) and ROI (return of investment)

We utilise some of the best social media management tools out there to ensure your business and its community stays up to date and engaged.

Getting reach through social media can be difficult but extremely powerful.

    Why is Social Media Management important?

    Social media is everywhere and comes in many forms.

    In a world at most people’s fingertips, it makes sense to engage with social media and to utilise its audience to shine a light on your business and the great work that you’re doing.

    To stand out, you need to have specific goals for your social media marketing – for example, do you want more visibility (followers, shares or likes)?

    Whatever goals you have in mind, you will need to post regular, valuable content that aligns with these goals, distribute your content across the right, targeted platforms and then you can accurately measure your results to help you to fine-tune your marketing strategy over time, to make sure you’re achieving them.

    Who are you talking to and what do you want to say?

    Whether you’re promoting your products and services, engaging with potential customers, or networking with other businesses - social media is a fast and efficient way to communicate who you are and what your business can offer.

    B2B (Business-to-business) or B2C (Business-to-consumer), there are many social media platforms, including Facebook, Twitter, Instagram, LinkedIn and many more – so it’s important to understand how they each work and how their platforms can benefit your needs. This is where a social media management tool can really come in handy.

    What is a social media management tool, and which one is the best?

    Social media management tools help keep many tasks for your social media in one area – from creating and publishing content to analytics and reporting – it helps keep all the work centralised, scheduled and easy to manage. They can help to save you some time and make sure that your content reaches the right people.

    There are many social media management tools out there, and depending on your business’s needs, we utilise the best one for the job.

    You may have heard of some such as Hootsuite, Buffer, HubSpot and NUVI – there are many available from small start-ups to industry standard, and they all have slightly different features, but all are successful at managing your social media content and which one is best will depend on your business’ needs.

    We will work alongside you to make sure you have a strong social media marketing management plan, utilising the best tools and practices tailored specifically for your business.