SEM, SEO, PPC, SMO, What?
When it comes to marketing acronyms, the online marketing department has definitely got it covered.
The point is, by using best practices to help drive the right type of customer to your door (website) there's a good chance of increased business, right?
Not necessarily, having a good online marketing strategy is important, but it's only half the story. These visitors are only likely to engage if they like what they see, if there's relevant content that's easily accessible.
By continuing to use the site you agree to our privacy & cookies policy