SEM, SEO, PPC, SMO, What?

When it comes to marketing acronyms, the online marketing department has definitely got it covered.

The point is, by using best practices to help drive the right type of customer to your door (website) there's a good chance of increased business, right?

Not necessarily, having a good online marketing strategy is important, but it's only half the story. These visitors are only likely to engage if they like what they see, if there's relevant content that's easily accessible.

 


 

This is where the analysis stage of the SEM (Search Engine Marketing) helps out. In depth research into your website, your competitor’s websites, and the myriad of potential key phrases provide valuable insight that if analysed, manipulated and utilised properly can yield exceptional results.

But this alone may not be enough these days! Google is extremely concerned with both the quality, and quantity of information contained within a site. Not only does a website need to have the right amount of key phrases, correctly weaved into the site text, it also needs to have a good degree of useful information that Google believes will benefit those searching for your products or services. Luckily our ‘content creation’ services offer our clients first class copy written material focused on those all-important key phrases.

And it doesn’t stop there. Another element that must be considered to help drive that illusive traffic is the development of ‘back links’ – these links are ‘mentions of your site / service / product’ on other websites in the same (or similar) realm as your own website.

We offer the complete search engine marketing service list, namely SEO (Search Engine Optimisation), PPC (Pay Per Click – AKA, Googles Sponsored Links), and SMO (Social Media Optimisation) ie: Facebook, Twitter etc.

If you’re interested in finding out more about these services - call us 01384 294 444

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drinking coffee ipad displaying website stats
ipad displaying website stats

 

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training

Omnisity offer a variety of courses covering essential social media channels. which include the three main business social tools: Twitter, Facebook and LinkedIn.

Our essentials course offers both flexibility and adaptation of content. Our aim, is to provide training that is perfect for you and your business requirements. We won’t waste your time showing you things you’ll never use or don’t need. Our essentials course will offer you the marketing knowledge to allow you to compile an effective social media marketing campaign.

Essentials Training Course Content:

  • An introduction to Social Media channels in general
  • Ultimate goals – how social media can help you achieve them
  • The major channels – Facebook, Twitter, YouTube, Pinterest and many more
  • The ground rules; the major do's and don’ts about social media in business
  • Site by site training – a demonstration of all the major channels
  • How do to – the specifics on all major platforms
  • Finding your audience on different platforms
  • Targeting your audience on different platforms
  • Tips, tricks and expert insights on different platforms
  • Building your brand on different platforms
  • Creating new customers and keeping them
  • Essential third-party tools and applications
  • Legalities and etiquette in social media
  • Your sector and niche channels

The essentials course lasts approximately seven hours depending on the tailored content. We can accommodate small groups of up to 4 people per session at our offices in Kingswinford. Alternatively, we can offer services on site (providing you have the required facilities).

To find out more, call us now on 01384 294 444.

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