"The development of our new business model and branding has been extremely successful and we have managed to broaden our customer base and component profile considerably in a very short space of time"
Originally called Fastener World, the business had become a major player in the UK specialising in the manufacture and distribution of a wide range of industrial fasteners.
Recognising the opportunities to develop manufacturing resources in the far east, the Directors decided to broaden the scope of the operation to provide a highly managed and professional manufacturing outsource service for all types of metal components required by British manufacturers.
We were originally commissioned to develop the new corporate branding and positioning for the organisation as it moved forward with its plans for global domination. And through a series of face to face qualitative research sessions the basic positioning requirements were established and the new 'Sinops' brand and a selection of primary level communication pieces have been developed.
Since that early start we’ve worked alongside the team at Sinops to create a multitude of both on-line and off-line promotional materials, branding projects for several ‘off shoot’ organisations, websites and video motion graphics work.
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