Background

Fastener World had become a major player in the UK specialising in the manufacturing and distribution of a wide range of industrial fasteners.

Recognising the opportunities to develop manufacturing resources in the emerging Chinese economy, the Directors decided to broaden the scope of the operation to provide a highly managed and professional manufacturing outsource service for all types of metal components required by British manufacturers.

Omnisity Services

Omnisity was commissioned to develop the new corporate branding and positioning for the organisation, to include all literature and a purpose built web presence.

Through a series of face to face qualitative research sessions the basic positioning requirements were established and the new 'sinops' brand and primary level communications were developed.

• New corporate identity and positioning
• New promotional literature and collateral
• New purpose built international web site with integral CMS