Innovative, intuitive, interactive, responsive website design & development
Ultimately a website is a marketing tool that should be seen as part of the larger customer engagement mechanism. We need the people searching for your products or services to find it, and then be able to access its content regardless of the device they're using.
The design of a website must inspire and reassure visitors that what you're offering is a quality product, backed up by a quality service - and that you're a professional organisation that's both established, and forward thinking.
It needs to reinforce your brand values in the best possible way, while at the same time be able to quickly and easily disseminate useful information that drives the user to the next level - in other words, help them make that conscious decision to take that next step - and make contact (or make a purchase).
Ideally, the site needs a powerful, flexible, simple to use Content Management System (CMS) that enables you to add fresh relevant content, from case studies to news articles and even new products etc. All very useful for helping with those search engine rankings.
Your website isn't an IT solution, it's a marketing tool, and probably the most powerful one you have.
Why does web design matter?
It’s a good question – after all, almost every single business now has a website of some sort, and it’s true most of them are just based on standardised templates. So, what’s the big deal?
Well, if that’s the case, then most of your competitors are all starting to look and sound the same, making it pretty hard for new customers to figure out which new supplier they should choose. If your website looks and sounds just like your competitors, you’re not doing a very good job of standing out from the crowd.
So, what if your business had a website that wasn’t like all the others – what if your new website actually looked better, had a more intelligent, more accurately focused message? Now add in some highly researched, precisely positioned quality keyword driven content that drove even more enquiries via Google... wouldn’t that be a good idea?
Of course, there’s more to it than just that, the actual platform that your website lives on is pretty important too, what with WordPress, Joomla, ASP, OpenCart any many more… the list goes on and on!
Getting a good understanding of why top quality web design (and web development) is so important to your business is a vital step. Come and talk to us. We’re really friendly, we don’t bite, we won’t confuse you with technical jargon, and the freshly ground coffee in the office is amazing!
Oh, by the way, the number is –
01384 294 444
Web Design vs. Web Development
Think of web design as the architecture of a website, this includes the style, the general look and feel, and of course the positioning – the messaging, what it says, and to whom it’s hopefully saying it to. While web development should be thought of as the nuts and bolts of the building process.
The web development team will take the design concept and the positioning created by the web design and marketing team and turn these elements into a fully functional CMS driven website.
Both parts of this process, design and development, are just as important as each other, one doesn’t work properly without the other.
If you consider that some recent surveys turned up a few interesting facts regarding how users view and interact with business websites, you’ll start to see why this union of design and development is so important.
86% of consumers say that authenticity is a key factor when deciding what brands they like and support (buy from)– So in that case the overall design and positioning of a website is important.
It takes the average web user about half a second to form an initial opinion of a website – so it had better look the part, and it had better be developed properly so it loads quickly! Here’s where good development comes into play massively!
Google has implemented what it calls ‘Core Web Vitals’ – they are a set of standards that force website designers and developers to ensure the user experience (UX) is as good as possible – again a heady mix of design and development capabilities are needed to ensure full compliance.
Cross platform compatibility – it’s an old one now, but still vitally important that websites work equally as well on a smartphone as they do in a PC screen. In fact, Google measures and ranks a website on how it performs on your phone, before it even looks at it on a desktop. So, if the development team aren’t up to scratch – neither will be the search engine rankings!
Luckily – Omnisity have a very capable design department, and an equally capable development department, both having 20+ years experience.
So, what are you waiting for – you’ve read this far, you must be interested in something? – 01384 294 444