5 Tips On Driving Conversions Through Website UX

Website UX

Recently I’ve been using some software to track what customers are up to when landing on a website, and it opened my eyes to things that can be overlooked. So here are 5 simple but useful tips, to improve user experience.

1. Navigation

What’s one of the first things you see when you land on a website? The menu navigation! (If you can’t, you’ve already got a problem.)

Most customers will already have an idea of what they are looking for. It’s your problem to make it as easy as possible to find.

Having clearly labelled and visual navigation can reduce the steps it takes customers to reach their destination and increase click through rate.… read the full article

See how the buying cycle can boost your content’s success

Creating successful content can be difficult so let’s not beat about the bush. Creating successful website content involves analysis of your target market and providing useful content that has the ability to gauge with your visitors.

Some of us focus on determining successful content purely through conversions, though conversions are our ultimate goal and what keeps us afloat focusing all of our efforts simply on conversion centric content is unlikely to lead to success as it can narrow your potential audience.

How to identify content purpose and audience

Even before starting to write content, understanding the area’s and customer base you are intending to target is key to ensuring you are on the right path and that the content you intend to create will be relevant to the PERSON you are targeting.… read the full article

SEO Case Study: Irrelevant vs relevant traffic


The Results: 84% bounce rate reduction, 90% increase in page views and a 94% increase in page sessions in just 4 months!

Project Overview: Aremco products have a fully loaded eCommerce website. The goal was simple, to reduce their bounce rate, increase page views and sessions and drive relevant customers to their website.

The Problem: An abnormally large amount of people were leaving the site upon entering, and we had to figure out why. The website lacked organic optimisation, had a bounce rate in excess of 70%, page views and sessions were not as high as could be expected and was running an eCommerce platform without a secure SSL.… read the full article

We don’t just do Digital Marketing at Omnisity, we live and breathe it

Omnisity Digital Marketing

The development of operational websites encompassed by carefully crafted marketing strategies offer our clients viable internet solutions. Our aim is not only to work with large corporate brands, but to also assist in the development and realisation of workable solutions.

At Omnisity our focus is efficiency, refinement, and innovation. We believe there is always room for improvement. Always space to expand. Our strategies are effective and unique, have a defined purpose, and reach customers across multiple platforms.

Our professional approach engages your customers efficiently, and generates an online experience that strengthens your brand. It’s a blend of art and science, technically creative, effectively encouraging customer interest in your products and services.… read the full article

Is Google looking to shame websites that are un-encrypted?


Google wants to kill the unencrypted internet, and will soon flag two thirds of the web as “unsafe.”

Google wants everything on the web to be travelling across a secure channel. That’s why in the future your Chrome browser will flag unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar.

With this upcoming change in Chrome, Google makes it clear that the web of the future should all be encrypted, and all sites should be served over HTTPS, which is essentially a secure layer on top of the usual HTTP web protocol. Several companies and organisations have been pushing for more encrypted sites as part of a campaign to “Encrypt All Websites,” which consists of promoting more websites to abandon the traditional, less secure HTTP protocol and adopt the more secure HTTPS.… read the full article

Video creation for Diamond Box Ltd

Diamond Box is an independent supplier of corrugated packaging, We can produce everything from conventional 0201 cases to five colour SRP’s, from small and large format die cutting to complex multipoint cases with self-seal tape.

If all that sounds too technical, let us put it in simpler terms; If the product you require is made out of cardboard, then Diamond Box is the only supplier that you need to consider.… read the full article

Claim an inactive or desired twitter username

Claim Twitter Handle

Many people don’t realise that just because a desired Twitter handle is already taken by either a competitor trying to make things difficult or even an ex-employee that you no longer have contact with. It doesn’t necessarily mean you can’t claim it back. Twitter’s inactive user policy allows people to reclaim inactive accounts after 6 months of non-tweeting or no activity, or if you own the main domain name (.com)

i.e. if you own Omnisity.com and someone already has taken the Twitter username @omnisity there is a very good chance you can file an impersonation claim and get @omnisity for yourself.… read the full article

Web Design or Web Development, What’s the Difference?

Web Development West Midlands

We can tell by looking at Google Analytics that businesses are searching for both ‘Web Design Company‘ and ‘Web Development Company‘. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of the website building process requiring two unique skill sets. Why is it important that you know the difference as you look for someone to design and develop your company’s website? Let’s see if we can provide some clarity.

Web Design vs. Web Development in a nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability.… read the full article

Why is SEO important?

Search Engine Optimisation

A planned, correctly executed search engine optimisation strategy put simple… offers exposure! But why is this important? Its important because it exposes your brand, product and service to the right type of person… the person who is looking for a service or product that you have to offer.

Running any type of marketing campaign can be difficult and resource heavy, but managing an effective SEO campaign and having the knowledge on how to best implement it can be a daunting task

With over 20 years adapting to the ever-changing prerequisites to succeeding on the search engine scene and a strong team of professionals who offer a wealth of experience.… read the full article