Engaging informational websites design
With over 26 years of experience designing and building high-performance advertorial websites, Omnisity creates websites which operate at maximum effectiveness – for your business and your audience.
For this to work, we need to understand your business, competitors, and of course your customers. Developing a strategy which meets both the immediate and long-term needs of your business, Omnisity then incorporates this with an eye-catching and unique design, for an advertorial website which remains true to your businesses positioning.
Make sure yours is fit for your business goals!
Websites Which Make an Impression
Your website is likely to be the first impression your customer gets of you. With sharp graphics, intuitive layouts, and inspiring text, Omnisity makes certain your first impression counts.
Browse our range of advertorial websites designed for optimum performance within their industries.
What’s an Informational Website and Why Do I Need One?
An informational or advertorial website as it is otherwise known, is a website which provides information on a business’ service or product, rather than a platform which allows a customer to purchase a product digitally (this would be an eCommerce website).
Informational websites are great for supplying a customer with all the information they require about your business – acting as a sales tool by attracting new customers and keeping existing ones in the loop.
Informational websites are recommended for businesses which have a physical location, providing the business with an online presence whilst still referring them to the brick-and-mortar store or premise.
Appeal to Your Audience
There is little point investing in a new website if nobody’s going to see it. A website must be properly marketed in order for those searching for related services to find your business – this means increasing the visibility of your website on search engines like Google.
Omnisity offers expert marketing services to do just this, meaning your website can be utilised like the sales tool it was meant to be.
Developing a coherent and effective content strategy for your advertorial website will be a key part of the marketing services we provide.
This process will involve examining your potential market to target the audience you need to meet. Once identified, and a demographical portrait has been produced, we’ll work on creating content which will cut through the background noise and resonate with them.
The content in question will be developed towards these ideal customers, and against the competition – creating where possible differentiation and distinctiveness.
What Is a CMS?
A CMS, or content management system, is the place where your informational website is created and managed. Your CMS should make it easier to populate with top quality content which helps to lift it higher up the search engine rankings. It should enable you to quickly and simply update your site with new content. This could be products, case studies, news articles or useful information, as long as it makes your site worth visiting (and re-visiting).
So, your informational website is not about technology or IT, it’s about marketing. Get it right and it’s the most powerful tool in the box – and getting it right is what Omnisity are all about.
The project cycle...
This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.
We’ll conduct on-line competitor and customer research to ensure the design and positioning of the new site is on target.
The information generated via the briefing and research phases feeds into the creation and refinement of an initial design concept.
4 Design Presentation
At this stage we’ll present the finished design concept along with the ‘Positioning’ rationale – this is your chance to comment and request any amends to the design.
5 Content Strategy
To make sure your website says what it needs to say to the people it needs to say it to.
Here we’ll start bolting it all together, along with CMS development work and bespoke functionality that may be needed to guarantee a successful project.
7 System Presentation
This where we present the site in a basic wireframe environment, along with and a CMS presentation ensures it all functions perfectly.
8 Content Loading & CMS Training
This is where your approved content is loaded onto the site for testing, followed by your training session on the use of the CMS.
9 Final Test and Site Launch
When content loading has finished, final system tests are conducted and your new website is launched onto the World Wide Web. Congratulations!!
Want to Learn More?
An informational website will consist of a Home page, an About page, and a Contact page typically. It can also contain additional service or product pages which inform the customer about the services and products available.
All essential information about a business, their services and products – including the who, what, where, and why of your business – will be contained on an informational website.