Informational Website Design

Website design that makes an impression

For your business to thrive online, your website needs to be a fully accessible, 24/7 sales tool that’s easy to find and easy to use.

Websites designed around your business.

Built for performance and scalability.

A sales tool developed for your target market.

Engaging informational websites design

With over 27 years of experience designing and building high performance advertorial websites, Omnisity creates advertorial websites which operate at maximum effectiveness – for your business and your audience.

For this to work, we need to understand your business, competitors, and of course your customers. Developing a strategy which meets both the immediate and long-term needs of your business, Omnisity then incorporates this with an eye-catching and unique design, for an advertorial website which remains true to your business positioning.

Make sure yours is fit for your business goals!

Informational Website

Websites which make an impression

Your website is likely to be the first impression your customer gets of you. With sharp graphics, intuitive layouts, and inspiring text, Omnisity makes certain your first impression counts.

Browse our range of advertorial websites designed for optimum performance within their industries.

What’s an informational website and why do I need one?

An informational or advertorial website as it is otherwise known, is a website which provides information on a business’ service or product, rather than a platform which allows a customer to purchase a product digitally (this would be an eCommerce website).

Informational websites are great for supplying a customer with all the information they require about your business – acting as a sales tool by attracting new customers and keeping existing ones in the loop.

Informational websites are recommended for businesses which have a physical location, providing the business with an online presence whilst still referring them to the brick-and-mortar store or premise.

Appeal to your audience

There is little point investing in a new website if nobody’s going to see it. A website must be properly marketed in order for those searching for related services to find your business – this means increasing the visibility of your website on search engines like Google.

Omnisity offers expert marketing services to do just this, meaning your website can be utilised like the sales tool it was meant to be.

Developing a coherent and effective content strategy for your advertorial website will be a key part of the marketing services we provide.

This process will involve examining your potential market to target the audience you need to meet. Once identified, and a demographical portrait has been produced, we’ll work on creating content which will cut through the background noise and resonate with them.

The content in question will be developed towards these ideal customers, and against the competition – creating where possible differentiation and distinctiveness.

What is a CMS?

A CMS, or content management system, is the place where your informational website is created and managed. Your CMS should make it easier to populate with top quality content which helps to lift it higher up the search engine rankings. It should enable you to quickly and simply update your site with new content. This could be products, case studies, news articles or useful information, as long as it makes your site worth visiting (and re-visiting).

So, your informational website is not about technology or IT, it’s about marketing. Get it right and it’s the most powerful tool in the box – and getting it right is what Omnisity are all about.

The project cycle...


This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.


This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.


This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.

Design Presentation

This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.

Content Strategy

To make sure your website says what it needs to say to the people it needs to say it to.


Here we’ll start bolting it all together, along with CMS development work and bespoke functionality that may be needed to guarantee a successful project.

System Presentation

This where we present the site in a basic wireframe environment, along with and a CMS presentation ensures it all functions perfectly.

Content Loading & CMS Training

This is where your approved content is loaded onto the site for testing, followed by your training session on the use of the CMS.

Final Test and Site Launch

When content loading has finished, final system tests are conducted and your new website is launched onto the World Wide Web. Congratulations!!

Want to Learn More?

What does an informational website contain?

An informational website will consist of a Home page, an About page, and a Contact page typically. It can also contain additional service or product pages which inform the customer about the services and products available.

All essential information about a business, their services and products – including the who, what, where, and why of your business – will be contained on an informational website.

Do I need an informational website?

An informational website is suitable for businesses which:

  • Have a physical location
  • Require in-person product consultations, such as manufacturing
  • Require physical transactions, such as the service sector
  • Benefit from an online presence
How do you build an informational website?

Informational websites are built on a platform which allows for the function and management of the website – these are also known as Content Management Systems, or CMSs. The website can then be designed with appropriate content and hosted so that it is available on the web. Informational websites are heavily reliant on content, so writing informative and helpful content is critical to the success of the website.

What’s an example of an informational website?

An example of an informational website would be a website for a restaurant. Although the restaurant cannot sell its services digitally, a customer can read about the restaurant, their location and their menu on the website – helping the customer decide whether they would like to visit.

Informational websites are suitable for all types of industries, including manufacturing, IT, agriculture, and the service sector.

Why are informational websites important?

Although informational websites don’t sell products digitally, they are still an important feature for a business to have. Informational websites have many benefits, including:

  • Increases relevancy of enquiry types. Customers can see whether your services are relevant prior to contacting you, saving you time responding to irrelevant leads.
  • Builds trust and credibility. Websites which allow a customer to familiarise themselves with a business increases the credibility of your business.
  • They present the latest information. Up-to-date business information keeps consumers informed and engaged in your activity.
  • Improves marketing prospects. Marketing efforts such as SEO are complemented by websites which feature relevant and helpful information.
What makes a good informational website?

An effective informational website will feature:

  • Design. Both the architecture (structure) of the website and the creative design are important to user experience. A website should be easy to navigate, whilst also having impressive design elements to engage the customer.
  • Valuable content. Content includes both imagery and text. It is essential that content is helpful and relevant to the customer in order to market your services.
  • Calls to action. Calls to action are imperatives which tell the customer on your site what action they should take, for instance: “Reach out to us today”. Calls to action are crucial for converting someone who’s just browsing your website into a customer.

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