eCommerce website designed to deliver results
We believe when it comes to eCommerce solutions, it’s not just about the design, the targeting, and the trust factors – it’s about the ease of use too. And whilst putting your products to the fore is important, giving consumers a clear path to purchase these products is the key to eCommerce success.
With over two decades of experience designing, building, and perfecting client managed eCommerce websites, Omnisity is able to encompass every aspect of eCommerce design and development, from the website itself to the full complement of ongoing digital marketing services.
All this is complete in line with your business branding and objectives, which lays the foundation of all that we do.
Ensuring your eCommerce website is fit for your business goals!
Our eCommerce sites drive users to purchase. Don't miss out on extra income.
eCommerce sites which accelerate performance through ease of navigation from product to shopping cart. All developed by Omnisity. Take a look through a selection of our websites that have generated remarkable results for our clients as part of our eCommerce website development services.
What are the benefits of eCommerce websites?
eCommerce stands for "electronic commerce" and refers to any type of transaction made over the Internet, but most commonly to the buying and selling of goods online. An eCommerce website is a type of website which facilitates commercial and business sales, allowing your consumers to buy products through your website.
Some of the benefits of eCommerce sites include:
eCommerce websites allow you to display your products to audiences on a global scale.
Zero time restrictions.
Consumers can browse products 24/7, 365 days of the year, unlike a brick-and-mortar store which is subject to opening times.
Customer retention is more achievable with eCommerce sites which allow you to engage with customers through customer accounts and targeted messaging.
eCommerce websites are scalable in line with the developments of your business and products.
eCommerce sites cater to consumers looking to buy a product immediately, creating a great user experience.
Follow up opportunities.
eCommerce websites encourage potential consumers to leave their details to create an account or make an enquiry, creating opportunities for you to follow up on warm leads.
eCommerce websites are bespoke, and you can continue to make changes after the site is live so that it reflects price changes, promotional offers, and stock availability.
Track your website’s performance and analyse how your consumers navigate your website to optimise your website for greater performance.
eCommerce vs informative: what’s the difference?
eCommerce websites are designed for the digital sale of products – letting consumers buy the products directly through the website. Informative or advertorial websites, on the other hand, largely contain content which raises awareness of your business and informs your customers of your available products and services.
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There are three main types of eCommerce – business-to-business (B2B), where online transactions take place between two businesses. Business-to-consumer (B2C), meaning a business sells a product directly to a consumer. Consumer-to-consumer (C2C), where consumers sell goods to other consumers.
Amazon and eBay are two examples of eCommerce sites, and are also some of the largest eCommerce stores in operation. Amazon caters for business-to-consumer transactions and consumer-to-consumer transactions (B2C and C2C), whilst eBay is predominantly consumer-to-consumer (C2C).
A CMS is a Content Management System. A CMS is software which enables you to construct and manage your website’s infrastructure, without having to build the website or new sections of your site from scratch using code – making the process quicker, easier, and more flexible. CMSs allow you to upload and manage text and image-based content on a user-friendly platform.
eCommerce website builders facilitate and manage the build of online stores, including products, payments and shipping – they are also known as an eCommerce CMSs. Some of the most popular eCommerce CMSs include:
- WooCommerce. WooCommerce transforms WordPress sites into eCommerce sites for a comprehensive and secure leading platform.
- Shopify. Suitable for all types of start-up businesses, Shopify features a user-friendly and flexible interface.
- BigCommerce. BigCommerce offers scalable plans for all size businesses to create and manage their online stores.
- Magento. A highly customisable and powerful CMS designed for larger eCommerce setups.
A good eCommerce website will feature -
- Design. The presentation of products and services must be engaging and appealing to the consumer.
- User experience. Your website should be designed for good user experience, including a practical navigation and route to purchase, quick loading times and mobile availability.
- Security. Security and earning user’s trust is crucial for online transactions and customer retention.
- Conversion rate optimisation. Optimising your site with calls to action, email subscriptions, and even live chatbots encourages user conversion (whether this be sales, calls, or completing an enquiry form).
There are several eCommerce revenue models, or business types. The four main models are: drop shipping, where a supplier provides the product for an eCommerce business to sell; wholesaling, meaning bulk volumes of products are held, typically in warehouses, and sold; white labelling, where an ecommerce business sells established products created by another company; and private labelling, which refers to product concepts being sent by the eCommerce company to a manufacturer to produce, for them to later sell.
UX stands for user experience – this is a design element which makes products, such as an eCommerce site, more relevant, purposeful and accessible to the user. Good UX is crucial for successful eCommerce websites, ensuring users can find and purchase your products quickly and easily - increasing the chance of repeat custom.