Creative print design services in the West Midlands
Print isn't dead. In fact, it's very much alive and kicking. A research project conducted by Canada Post revealed that unaided brand recall was around 29% higher for print media marketing compared to the digital equivalent.
And from a tactical perspective, it’s been shown time and time again that spreading the marketing budget across multiple channels (generally three) yields a better long-term ROI than concentrating on just one.
And with so many organisations hammering on the 'bulk email' door and often getting completely ignored, printed materials - if intelligently designed and carefully executed - can have a far better, more trustworthy brand-building effect.
Talking of trust – that research we mentioned earlier (Canada Post) also discovered that when print materials are used properly, be it quality Direct Mail, or well designed and targeted print advertising, participant attention was held for 118% longer – perfect for the often more complect subjects in B2B advertising.
Make sure your print collateral is fit for your business goals!
Brochures & Direct Mail
Although it's important to provide web users access to digital versions of promotional brochures and product catalogues, the true effectiveness of this collateral often comes from their physical counterparts.
We've had great success helping clients produce well designed product catalogues and direct mail pieces. Our experience coupled with our extensive network of data suppliers and bulk mail fulfilment houses means we can offer a complete end-to-end solution designed to maximise the ROI on virtually any printed materials.
Even in this highly connected digital world, there remains a place for traditional print advertising. In fact, research conducted by the ABMIC indicated that print media advertising in the B2B arena is still a strong marketing medium - 45% of over 6000 decision-makers interviewed said they rely on printed magazines for purchasing information.
So, whether it's a case of brand reinforcement, product or service launches, or part of a larger sales campaign we'll find the best, most cost-effective creative solution. And thanks to the 'Digital Revolution', print media advertising costs are generally less than they once were.