Marketing your corporate film can be incredibly cost effective
Video production is an inexpensive marketing tool thanks to our totally in-house corporate video services - not having to outsource any of the necessary processes means big savings all round. But on its own, creating a video isn’t enough. You’ve got to have a plan!
There’s certainly a defined process that needs to be adopted to get the best possible results from a production perspective. But even before that, doing the necessary research to uncover the best format, and the best broadcast channels makes a lot of sense.
First off, what’s the primary objective? Is it educational? Maybe an explainer video that helps demystify the perceived complexity of a new product or service, or a case study video that highlights what’s been achieved for your existing customers? Either way, video testimonials can be particularly effective at helping people through the sales funnel, especially at the ‘consideration’ stage.
Or maybe it’s purely a promotional video – if that’s the case, what’s the angle? In other words, what’s the positioning? Who are you aiming this at? What answers to questions can it provide to your ideal customer portrait?
Make sure your online presence benefits with corporate film designed to compliment your business goals!
Generally, the end goal of a corporate video services is to improve the bottom line, whether that be product demos to drive sales, brand awareness campaigns, or credential style corporate videos to engender trust.
“A picture paints a thousand words - but when it's a 60 second moving picture it's worth 1.8 million words”
Dr. James McQuivey - Forrester Research
Our Production Process
1. Briefing and research stage
This is the start of the process where the positioning (what you need to say and to whom you need to say it) is discussed based on the desired project outcomes along with the possible shots that can be included to help lift the final production. Additional research via secondary data is often required to ensure the final creative is on target.
2. Script writing phase
After the initial research and client briefing stage the script is produced, developed from the agreed positioning. As most narratives are about 60 - 90 seconds we’ll need to ensure all the most salient points are covered. Once completed the script is presented to the client for approval.
3. VO auditions and score
Where required we'll arrange for professional Voice Over artists to audition for the part, either male or female according to the client’s preference. We'll also search for and license the score (the background music) for use in the final edit.
4. Radio edit / timings
The chosen VO track is then mixed down against the licensed score to produce what's referred to as the radio edit. It's this edit that provides us with the timings that will be used to create the shoot list (the list of elements that we'll need to film based on the narrative).
5. The shoot
We use a multitude of cameras, lenses and ancillary equipment to provide the most diverse range of shots available. From electronic stedi-cams, to time-lapse systems and even drones for aerial shots. All camera equipment is full HD or above.
6. Final edit
When the shoot is finished all the clips are sorted into categories for quality, style and composition. Appropriate clips are then laid down against the radio edit (soundtrack) where final colour grading, transitions and any special effects are applied. The end result is then output at various sizes and formats to be used on everything from smartphones, websites (YouTube) to huge plasma and projector displays at exhibitions and seminars.