Paid Social Media Services

Get your brand seen by the right people

Social media has increasingly become the place people go to research businesses and their products. It makes sense to advertise where people are looking.

Paid social media services that place your brand in front of customers new and old.

Harness the scope of social media with targeted adverts.

Unhindered dynamic campaigns with no fixed monthly fees.

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Swipes, likes & recommendation: it’s all about visibility

Omnisity creates social adverts which place our clients at the centre of the action, keeping you in the conversation when it comes to your online community.

Whether launching a new product, or promoting your services, Omnisity helps get your business talked about across many social media platforms by extensive audiences at all stages of the buyer journey. Attention-grabbing graphics, immersive videography, and copy which compels are all tied together by a carefully considered marketing strategy, and boosted by paid promotions, to ensure your campaigns reach relevant online audiences.

Grow Your Online Presence With Our Paid Social Media Services

We’ve created many paid social advertisements which grow our clients’ online presence and customer enquiries. From promotional videos to simple text-based ads, placing a well-crafted advert amongst relevant audiences has paid off time and time again in helping businesses gain exposure.

How is Paid Social Advertising different from Conventional Advertising? What Do I Need to Know?

Advertising on social media has many similarities to conventional advertising – targeting audiences and driving sales. However, paid social advertising is more flexible than conventional advertising for a variety of reasons:

Modify campaigns as you go.
Receive regular reports and real time feedback from audiences, allowing you to modify your campaign whilst it is active for a better ROI.

Cost effective.
Paid social adverts are typically less expensive than conventional advertisements, with more flexible budgeting.

Great Return on Investment.
The smaller, flexible budget of paid social advertising translates to a higher return on investment (ROI) when you attract sales.

Actively interact with your audience.
Grow your brand awareness and presence within your community by interacting with your audience on social media.

Target specific audiences.
Conventional advertising relies on exposure to large audiences, whereas paid social advertising places adverts in front of specific demographics for a more targeted approach with wide reach.

Global Reach.
Audiences from across the world can be reached through social advertising, meaning campaigns are not restricted by time zones or geographical proximity.

Direct link to purchase.
Adverts can be clicked on, sending users to your website or a custom landing page which provides users with a direct route to purchase a product or contact you.

What is paid social advertising?

Paid social advertising, or PSA, refers to any type of advert where a fee has occurred in order for it to be displayed on a social media platform, targeting specific audiences relevant to the platform. Money can be paid to platforms such as LinkedIn, Facebook, and YouTube in order to display your advert on their channel.

How does paid social advertising work?

Paid social ads work by inputting the firmographics your ad will target, and by placing a ‘bid’ on your business’ ad. Your financial bid lets the social media platform know how you should be charged (such as per click, or per conversion), and can also determine your reach and other factors which can affect the success of your campaign. The ad will then be displayed on the feed of the social media channel according to these variables, appearing to your target audience.

How do I run paid social ads?

Running adverts on social media requires strategic planning and an understanding of the market. Once you’ve determined your campaign objectives, budget, and audience, you should create a tailored advert designed around this. You should then optimise your website with specialised ‘landing’ pages your audience can click on to from your advert. Building up your account’s presence on the platform your ad is displayed on further increases conversions as it demonstrates the legitimacy of your services. Finally, when your campaign has begun, your ad should be continually monitored and optimised for the best results.

Which social media channel is best for advertising?

Facebook Ads, Instagram, LinkedIn, YouTube Ads, TikTok Ads, the list goes on. With so many social media platforms to choose from, there is no one channel which is the best for advertising. The best channel for you is decided by your business, goals, and audience. For example, whilst Facebook Ads has huge potential reach, LinkedIn specifically connects business to business, but Instagram and TikTok are great for more visual content such as products.

What are the types of paid social advertisement?

Paid social advertising generally appears as a display ad, video content, or text ad.

  • Display ad. Display ads, also known as image ads, utilise images and text to capture the attention of the audience; this may be a singular picture, or several in a carousel format.
  • Video ad. Video can be used to grab and keep the attention of the audience, using a combination of video and text to effectively market your services.
  • Text ad. Text ads feature only a line or two of text, which briefly markets your product or service and encourages your audience to take further action.
Why pay for ads on social media?

If you already have a (free) online presence, you may be wondering why you would pay for adverts on social media. If you haven’t built a big online presence organically, however, it’s unlikely new customers will stumble across your page with so much competition out there. Paid adverts place your business in front of relevant audiences, ensuring your business gets seen.

What are Facebook ads?

Facebook ads are a form of paid social advertising – these are adverts that will appear on a user’s Facebook feed. A fee is paid to Facebook based on either the number of clicks or per 1,000 impressions to display your advert on Facebook. Facebook is the largest social media platform, so offers great reach for those advertising on the channel.

Are paid social ads worth it?

Yes, as long as your advertising campaign is backed by a careful strategy, paid social advertising is worth it – there is potential to make a significant return on your investment with even a limited budget.

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