259%
Increase in traffic in 8 months
46.54%
increase in search visibility in 3 months
Rank 1
on Google's search results for Spark Erosion
The Brief
Overview
A&M EDM specialises in designing engineering solutions and precision manufacturing of components and tooling in various materials, including steel, aluminum, and alloys, catering to aerospace, automotive, and F1 industries. With 29 machines, A&M EDM boasts one of the UK's largest commercial EDM Spark and Wire erosion capabilities. Our services encompass everything from press tool design and assembly equipment repairs to CNC machining, CAD CAM programming, turning, grinding, fabrication, laser welding, metrology inspection, 3D laser scanning, additive manufacturing, and 3D printing. With a team of 71 staff, they also run an apprentice program, nurturing future talent with currently 9 NVQ/HNC apprentices. They proudly collaborate with WMG and AMRC
Problem: In an age where digital landscapes are as critical as physical workshops, A&M's online presence was conspicuously absent, rendering their digital echo silent. The old website stood as a silent sentinel, attracting virtually no queries. Despite their exceptional service offerings in Electrical Discharge Machining (EDM) and high-tolerance CNC machining, 'Wire Erosion'—the crown jewel of their services—was totally undiscoverable on Google's expansive map.
What we did
Solution: Our first step was a strategic dissection of the competitive market A&M occupied, identifying their unique selling propositions that could cut through the digital noise. With this insight, we orchestrated a complete overhaul of their online platform, sculpting a new WordPress website with a seamless navigation structure—a digital space that mirrored A&M's precision engineering. But we didn't stop at aesthetics; we engineered a digital strategy that placed content at its beating heart.
We designed a content architecture rooted in 'pillar posts', creating a foundation of rich, informative content that championed A&M's expertise in EDM and CNC machining. This was content with a purpose: to educate, engage, and elevate A&M's services in search engine rankings, turning the spotlight on Wire Erosion.
Deliverables
Branding
Photography
Video
Website Design & Development
Copywriting
SEO
What we did
Solution: Our first step was a strategic dissection of the competitive market A&M occupied, identifying their unique selling propositions that could cut through the digital noise. With this insight, we orchestrated a complete overhaul of their online platform, sculpting a new WordPress website with a seamless navigation structure—a digital space that mirrored A&M's precision engineering. But we didn't stop at aesthetics; we engineered a digital strategy that placed content at its beating heart.
We designed a content architecture rooted in 'pillar posts', creating a foundation of rich, informative content that championed A&M's expertise in EDM and CNC machining. This was content with a purpose: to educate, engage, and elevate A&M's services in search engine rankings, turning the spotlight on Wire Erosion.
Deliverables
Branding
Photography
Video
Website Design & Development
Copywriting
SEO
Paid Social Advertising for A&M EDM
In order to drive more website traffic, alternative channels were leveraged. Paid Social Advertising on LinkedIn was determined as their most economical choice. Various components from A&M's commercial video were repurposed and merged with fresh footage to create impactful social media campaigns at minimal additional expense. This effectively enhanced brand visibility across various platforms, notably LinkedIn.
Capture your audience
Incorporating industry-related imagery establishes a relatable context for A&M EDM's target audience. When combined with animation and motion, this strategy prolongs viewer engagement, with the hope of encouraging them to delve further into the content.
Unique angles
Utilising a variety of devices and lenses, both internally and externally fixed to equipment, generates captivating visuals from a perspective that offers a fresh viewpoint. This contrasts with the familiar website context and results in compelling and attention-grabbing video content for effective scroll-stopping advertising.
A knowledge base to rule them all
A knowledge base empowers a website to host numerous pages containing a substantial volume of content. Nevertheless, it is essential that the content maintains high quality. A&M EDM's posts generate a significant number of views, and the optimisation of these pages for cross-linking to their service pages has led to a remarkable increase in their domain authority.
The Results
The transformation was nothing short of revolutionary. The intricate work paid off, launching A&M to the forefront of Google searches with prime keyword rankings, including 'Spark Erosion', 'Spark Erosion Services', 'Wire Erosion', 'Wire Erosion Services', and 'EDM Wire Erosion'.
In terms of numbers, this translated into a staggering growth in organic traffic—scaling from a modest 287 users in January to over 1029 by October. Our strategic content-first approach significantly enhanced search visibility, soaring from 159,034 to over 233,229 in just the last quarter.
The previously silent digital presence of A&M now resonates with the hum of activity, mirroring the bustling reality of their physical manufacturing space. Omnisity's digital craftsmanship has ensured that A&M's digital and physical presences are now in perfect alignment, each a reflection of excellence and precision engineering, echoing across both worlds with equal strength.
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