Arc Metal Design -

Business growth through effective landing page design

442%

Increase in total conversions in the first 3 months

+29.5%

Increase in click-through-rate

7,778

Impressions in the first 3 months

The Brief

Overview

Arc Metal Design is West Midlands based complex architectual steelwork solutions provider. They specialise in offering the compelte solutions when it comes to commercial and domestics projects such as balconies, balustrades and staircases. Mark and Paul at Arc Metal needed a website which clearly displayed the solutions they offer and help promoting their business online.

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What we did

After the initial design brief, a website was developed to help Arc Metal showcase its offerings alongside completed projects. In the brief, it was apparent they were incredibly passionate about what Ark Metal strives to accomplish and this was brought across into the design in the style of a clear and direct message with no distractions.

The website was developed with PPC advertising in mind with optimised landing pages to increase conversions throughout the site.

Deliverables

Website Design & Development
Copywriting
PPC

What we did

After the initial design brief, a website was developed to help Arc Metal showcase its offerings alongside completed projects. In the brief, it was apparent they were incredibly passionate about what Ark Metal strives to accomplish and this was brought across into the design in the style of a clear and direct message with no distractions.

The website was developed with PPC advertising in mind with optimised landing pages to increase conversions throughout the site.

Deliverables

Website Design & Development
Copywriting
PPC

Screencapture Arcmetaldesign Co Uk 2023 09 11 15 11 28

Notable Features

Expert Guides

Adding expert guides to Arc Metal was crucial for SEO. It enables the regular creation of fresh content, aswell as demonstrating expertise, it also builds authority for Arc Metal contributing to improved search engine rankings and increased organic traffic.

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Into Quote Shade

Couldn't be happier with the service provided by Omnisity. We selected Omnisity as our digital agency partner as part of our growth plans for our business. After only recently going live with services I am already noticing the positive impact on the business. The team at Omnisity are great to work with who take the time to fully understand your business which makes the whole process so much easier and smoother.

Couldn't be happier with the service provided by Omnisity. We selected Omnisity as our digital agency partner as part of our growth plans for our business. After only recently going live with services I am already noticing the positive impact on the business. The team at Omnisity are great to work with who take the time to fully understand your business which makes the whole process so much easier and smoother.

Mark Potter | Managing Director

The Results

Within the first 3 months of going live, Arc Metal Design experienced a huge increase in inquiries and online interest through pay-per-click advertising. Analytics show extensive interest in multiple pages, increasing domain authority while reducing web bounce rate. It was an overall success for Arc Metal.

Visit the website - www.arcmetaldesign.co.uk

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