Arcmetalhover2

Arc Metal Design

From Workshop Floor to First Page on Google.

How Omnisity took Arc from invisible - to in demand.

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Cost Per Lead Cut by

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Screencapture Arcmetaldesign Co Uk 2023 09 11 15 11 28

Overview

The Brief

Arc Metal Design is West Midlands based complex architectual steelwork solutions provider. They specialise in offering the compelte solutions when it comes to commercial and domestics projects such as balconies, balustrades and staircases. Mark and Paul at Arc Metal needed a website which clearly displayed the solutions they offer and help promoting their business online.

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What we did

Following the initial design brief, a website was developed to effectively showcase Arc Metal's products and completed projects. The brief highlighted their deep passion for the company’s mission, which was reflected in the design through a clear, focused message free from distractions.

Built with PPC advertising in mind, the website features optimised landing pages to boost conversions. Combined with the paid social advertising (PSA) strategies, this ensured a seamless approach to driving results.

Expert Guides

Adding expert guides to Arc Metal was crucial for SEO. It enables the regular creation of fresh content, aswell as demonstrating expertise, it also builds authority for Arc Metal contributing to improved search engine rankings and increased organic traffic.

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Pay-Per-Click

PPC advertising helped Arc, a specialist in metalwork for balustrades and balconies, achieve standout results. With a refined strategy and targeted landing pages, Arc saw a 1,274.92% increase in enquiries and an 81.87% drop in cost per lead compared to previous campaigns run by other marketing agencies, clear proof that smarter PPC delivers serious returns.

The results

Within the first 3 months of going live, Arc Metal Design experienced a huge increase in inquiries and online interest through pay-per-click advertising. Analytics show extensive interest in multiple pages, increasing domain authority while reducing web bounce rate. It was an overall success for Arc Metal.

Visit the website - www.arcmetaldesign.co.uk

Into Quote Shade

Couldn't be happier with the service provided by Omnisity. We selected Omnisity as our digital agency partner as part of our growth plans for our business. After only recently going live with services I am already noticing the positive impact on the business. The team at Omnisity are great to work with who take the time to fully understand your business which makes the whole process so much easier and smoother.

Couldn't be happier with the service provided by Omnisity. We selected Omnisity as our digital agency partner as part of our growth plans for our business. After only recently going live with services I am already noticing the positive impact on the business. The team at Omnisity are great to work with who take the time to fully understand your business which makes the whole process so much easier and smoother.

Mark Potter | Managing Director

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When serious marketing meets serious manufacturing, good things happen. Omnisity helps industrial businesses grow online by connecting your brand with the audience that matters. Get in touch to see how we can help drive more business to your door.