242+
Unique visitors per month for the first 6 months.
802%
Early impressions of 3.7k in June 2023 ballooned to an impressive 33.4k by September, registering 802% growth.
705
Starting from ground zero in terms of keyword rankings, the pouches.co.uk keyword portfolio now boasts 705 rankings.
The Brief
Overview
The Asteria Group, headquartered in Belgium, commands an impressive presence in Europe, operating 33 business units stretching from southern Spain through key countries like the UK, France, Austria, Germany, Denmark, and reaching up to Finland. Their primary expertise lies in product labelling solutions, boasting a staggering annual print count of over 10 million labels.
Despite their dominant presence in the labelling sector, Asteria faced significant challenges breaking into the fast-evolving digitally printed pouches market. Their acquisition of UK-based CS Labels, a pioneer investing heavily in modern technologies, was aimed to bridge this market gap. Yet, even though CS Labels had a renowned reputation in the digital labels arena, they grappled with growth constraints due to inadequate marketing efforts, especially for their pouches business segment.
What we did
Omnisity, with its strategic foresight, intervened with a multi-faceted approach:
1. Rebranding & Website Development: A complete brand refresh was executed. This rebrand was bolstered by the launch of ‘pouches.co.uk’, a radical pivot from their original online presence. This new platform accentuated their offerings in alignment with market trends.
2. Design Excellence: To corroborate the top quality of products, we invested considerable resources in devising multiple pouch designs complemented by state-of-the-art 3D product renders.
3. Strategic SEO-Driven Content Strategy: Prior to a thorough analysis of the digital landscape and competitor benchmarking, we rolled out a 12-month SEO-centric content roadmap.
Deliverables
Branding
Website Design & Development
SEO
What we did
Omnisity, with its strategic foresight, intervened with a multi-faceted approach:
1. Rebranding & Website Development: A complete brand refresh was executed. This rebrand was bolstered by the launch of ‘pouches.co.uk’, a radical pivot from their original online presence. This new platform accentuated their offerings in alignment with market trends.
2. Design Excellence: To corroborate the top quality of products, we invested considerable resources in devising multiple pouch designs complemented by state-of-the-art 3D product renders.
3. Strategic SEO-Driven Content Strategy: Prior to a thorough analysis of the digital landscape and competitor benchmarking, we rolled out a 12-month SEO-centric content roadmap.
Deliverables
Branding
Website Design & Development
SEO
Notable Features
Super clean look
A professional appearance is achieved with a clean design, which accurately represents pouches.co.uk. A bright, uncluttered background enhances the visibility of their vibrant pouches.
Vibrant pouch mock-ups
In order to achieve a comprehensive aesthetic, Omnisity created distinct mockup pouches tailored for each of the 12 specific sectors, effectively showcasing the vibrancy of pouches.co.uk's printing capabilities.
Mobile first design
Given the extensive use of mobile devices, it is crucial for websites to be tailored for mobile viewing in order to offer a smooth and user-friendly experience. This is particularly significant when displaying visual mock-up pouches.
The expertise and dedication demonstrated by the Omnisity team throughout the project were truly exceptional. Their commitment to precision and professionalism not only met but consistently surpassed our expectations. Since the site’s launch, we have received a high volume of inquiries, marking a swift and resounding success. I would have no hesitation in recommending Omnisity.”
“The expertise and dedication demonstrated by the Omnisity team throughout the project were truly exceptional. Their commitment to precision and professionalism not only met but consistently surpassed our expectations. Since the site’s launch, we have received a high volume of inquiries, marking a swift and resounding success. I would have no hesitation in recommending Omnisity.”
The Results
1. Website Traffic Transformation: A mere 6 months post the campaign’s initiation, pouches.co.uk began prominently featuring on Google’s first page for a plethora of product-specific search queries. This digital visibility metamorphosis translated to the business witnessing a torrent of enquiries.
2. Quantitative SEO Achievements:
- Click Surge: From zero to 242+ unique visitors per month in just 6 months.
- Impressions: early impressions of 3.7k in June 2023 ballooned to an impressive 33.4k by September, registering 802% growth.
3. Keywords: Starting from ground zero in terms of keyword rankings, the pouches.co.uk keyword portfolio now boasts 705 rankings. This includes prime rankings such as:
- 1st for ‘Biltong Packaging’ & ‘Cereals and Snacks Packaging’
- 2nd for ‘Flexible Pouches’
- 3rd for ‘Pouch Packaging UK’
- 4th for ‘Pouches Packaging’, ‘Lay Flat Pouches’, and ‘Protein Powder Packaging’
4. Overcoming Digital Adversities: Commencing with a nascent domain authority of zero, our precisely crafted content strategies propelled pouches.co.uk to a domain authority of 27 within a span of four months.
This transformative journey of pouches.co.uk underscores Omnisity’s commitment to fostering client growth by harnessing the synergy of technology, strategy, and creativity.
Visit the website - www.pouches.co.uk
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