45,502
Unique site visits were recorded, propelled by over 2,073,662 impressions in just 16 months.
3m+
The website’s visibility growth skyrocketed with 3,862,881 impressions over the last 12 months.
23.2%
A year-on-year comparison in the last quarter showed impressions leaping from 827,226 to 1,019,582, quantifying a 23.2% increase.
The Brief
Overview
Worlifts is an established supplier, hirer, and servicer of high-quality Hydraulic Tools, Torque Tools, Lifting Gear, and Material Handling Equipment. Their reputation has been firmly established since 1976, supporting a breadth of sectors including Power Generation, Oil and Gas, and Civil Engineering, to name a few. As an authorised distributor and service centre for leading brands like Enerpac, Worlifts prides itself on knowledgeable staff and exemplary service standards. Alongside their comprehensive range of products, they offer a crucial On-Site Examination and Testing Division across the UK, ensuring equipment safety and readiness.
the Problem: However, even the most seasoned companies can face digital hurdles. This was the case for Worlifts, whose website's visibility on search engines was severely lacking. The site struggled to rank for key products and services, a digital dilemma that significantly hampered its online market presence and potential revenue growth.
What we did
The solution: Based on the strong level of online competition, we needed a multifaceted approach designed to elevate Worlifts' online stature. Our solution was three-pronged:
1. Web Design and Development: Recognising that the company's digital presence was the fulcrum of its brand, we embarked on crafting a "Multi-Point" WordPress website. This was not just a facelift but a strategic overhaul designed to reflect the breadth of Worlifts' services and divisions. The integration of e-commerce capabilities was key, ensuring the new site would be able to compete in the heavily saturated eCommerce landscape dominated by the competition.
2. Advanced SEO Strategy: A foundational part of our strategy was expanding the website architecture. We established a comprehensive "Knowledge Base" targeting both in-market and out-of-market audiences. This repository of information was meticulously curated to provide value while enhancing the website's search engine performance through traffic-driving optimised content.
3. Content Strategy: By understanding Worlifts’ unique market position and audience, we developed an extended content strategy that went beyond the surface level. This involved developing deep-dive articles, case studies, and resources that not only boosted SEO but positioned Worlifts as thought leaders in their industry.
Deliverables
Website Design & Development
Ecommerce Website Design
SEO
Video
What we did
The solution: Based on the strong level of online competition, we needed a multifaceted approach designed to elevate Worlifts' online stature. Our solution was three-pronged:
1. Web Design and Development: Recognising that the company's digital presence was the fulcrum of its brand, we embarked on crafting a "Multi-Point" WordPress website. This was not just a facelift but a strategic overhaul designed to reflect the breadth of Worlifts' services and divisions. The integration of e-commerce capabilities was key, ensuring the new site would be able to compete in the heavily saturated eCommerce landscape dominated by the competition.
2. Advanced SEO Strategy: A foundational part of our strategy was expanding the website architecture. We established a comprehensive "Knowledge Base" targeting both in-market and out-of-market audiences. This repository of information was meticulously curated to provide value while enhancing the website's search engine performance through traffic-driving optimised content.
3. Content Strategy: By understanding Worlifts’ unique market position and audience, we developed an extended content strategy that went beyond the surface level. This involved developing deep-dive articles, case studies, and resources that not only boosted SEO but positioned Worlifts as thought leaders in their industry.
Deliverables
Website Design & Development
Ecommerce Website Design
SEO
Video
Colour coding and UX
Integrating various remote websites into a unified platform, allowing users to easily access different sections of the company's website, along with the implementation of department-specific colour coding, ensures that visitors have a seamless and user-friendly experience, reducing the chances of getting lost.
Product focus
A clean product page enhances user experience, making it easy to find and understand product details. It increases conversion rates, builds trust, and encourages customers to make purchases, ultimately driving sales on an ecommerce website.
Mobile-first design
Mobile device usage is widespread, to cater to this large user base, websites must be optimised for mobile viewing to provide a seamless and user-friendly experience.
The Results
The results: The implementation of our solutions had a transformative impact. The Spring/Summer period of 2022 marked a significant increase in digital engagement for Worlifts:
- A staggering 45,502 unique site visits were recorded, propelled by over 2,073,662 impressions in just 16 months.
- The website’s visibility growth skyrocketed with 3,862,881 impressions over the last 12 months.
- A year-on-year comparison in the last quarter showed impressions leaping from 827,226 to 1,019,582, quantifying a 23.2% increase.
These figures weren't just numbers; they translated into heightened brand awareness, increased lead generation, and a fortified market presence for Worlifts.
Conclusion: Through a synergy of technical prowess and strategic creativity, we’ve not only resolved Worlifts’ initial digital problem but have set a new benchmark for their online success. Our dedicated teams of SEO consultants and researchers, web developers, and content strategists continue to work hand-in-hand with Worlifts to ensure their growth trajectory remains resolute. This case study exemplifies how an intelligently crafted digital presence, aligned with business objectives, can ignite measurable market success and sustain long-term growth.
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