Launching any new product (or service) requires a degree of research into several areas, including: the market itself, identifying your ideal customer, and analysing any competition operating within the same category – assuming you have competition. Whether you do or not, understanding how your new product ‘fits in’ and what problems it solves is crucial to a successful launch.
As with any serious marketing activity...
we need to first segment the market, identify the target audience, and set clear objectives. Once this initial analysis is complete, we can move on to developing the positioning, which, in layman's terms, means understanding how your new product can be presented in such a way so as to offer something better than, and different from, the current market leading solution.
Of course, we’ll need to work out the best, most cost effective ‘Go to Market’ test strategy - the results of which will confirm whether we’re aligning your new product with the target market, and what creative messaging works best based upon the chosen positioning.
The all-important...
...promotional materials need to be created, too, including the necessary distinctive assets which are all designed to generate the desired effect – these can include printed materials, advertising design, photography and video motion graphics. Luckily, we’ve got just about every facility you could need including: a fully equipped photography and video studio, and some truly excellent design and copywriting specialists.
So, if you’re looking for an experienced and reliable partner to help you launch your next product, just give us a call.
*Although Grant Funding may be available for a variety of organisations operating in various sectors Omnisity cannot guarantee a successful outcome from any grant application.
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Omnisity Limited
Bridge Street
Stourbridge
West Midlands
DY8 5YX