Web design is an important aspect of building websites. It is a way of ensuring that the website will be easy-to-use, attractive and serve a purpose.

The design of a website must inspire and reassure visitors that what you're offering is a quality product, backed up by a quality service - and that you're a professional organisation that's both established and forward-thinking.

It needs to reinforce your brand values in the best possible way, while at the same time be able to quickly and easily disseminate useful information that drives the user to the next level - in other words, help them make that conscious decision to take that next step - and make contact (or make a purchase).

Ideally, the site needs a powerful, flexible, simple to use Content Management System (CMS) that enables you to add fresh relevant content, from case studies to news articles and even new products etc. All very useful for helping with those search engine rankings.

Your website isn't an IT solution, it's a marketing tool, and probably the most powerful one you have.

	Briefing This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.
	Research We’ll conduct online competitor and customer research to ensure the design and positioning of the new site is on target.
	Website Design The information generated via the briefing and research phases feeds into the creation and refinement of an initial design concept.
	Design Presentation At this stage we’ll present the finished Website Design concept along with the ‘Positioning’ rationale – this is your chance to comment and request any amends to the design.
	Content Strategy For this we’ll need to spend a little time together so we can develop a content strategy built to drive relevant enquiries for your business.
	Website Development Here we’ll start bolting it all together, along with CMS development work and bespoke functionality that may be needed to guarantee a successful project.
	System Presentation This is where we present the developed site in a basic wireframe environment, along with a CMS presentation to ensure it all functions perfectly.
	Content & CMS Training This is where your approved content is loaded onto the site for testing, followed by your training session on the use of the CMS.
	Final Test and Site Launch When content loading has finished, final system tests are conducted and your newly developed website is launched onto the World Wide Web. Congratulations!!

It’s a good question – after all, pretty much every single business now has a website of some sort –   and it’s true most of them are just based on standardised templates. So, what’s the big deal?

Well, if that’s the case, then most of your competitors are all starting to look and sound the same, making it pretty hard for new customers to figure out which new supplier they should choose. And if your website looks and sounds just like your competitors, you’re not doing a very good job of standing out from the crowd, are you?

So, what if your business had a website that wasn’t like all the others – what if your new website actually looked better, had a more intelligent, more accurately focused message? Now add in some highly researched, precisely positioned quality keyword-driven content that drove even more enquiries via Google. Wouldn’t that be a good idea?

Of course, there’s more to it than just that, the actual platform that your website lives on is pretty important too, what with WordPress, Joomla, ASP, OpenCart blah blah blah… The list goes on and on!

So, to get a good, easily digestible understanding of why top quality website design (and website development) is so important to your business – come and talk to us. We’re a really friendly agency, we don’t bite, we won’t confuse you with technical jargon, and the freshly ground coffee is amazing!

Oh, by the way, the number is – 01384 294 444

It's great that you're keen to sell online!

We design and develop eCommerce websites that deliver results. When it comes to eCommerce solutions, it’s not just about the web design, the targeting and the trust factors; it’s about ease of use too.

The user experience (UX) and the speed at which they can find what they want, and how easy they can make a purchase. We call it the RTP, or ‘Route to Purchase’, and the shorter and smoother it is – the better. We’ve spent the past two decades designing, building and perfecting client managed eCommerce websites. Small ones, big ones, some with stock management, some with customer tracking, configurable loyalty systems and much, much more.

In fact, thanks to the years of experience gained by our in-house Web Design, Development and Marketing Teams, there's very little we can't handle. For instance, when it comes to design, branding and positioning, we can guarantee the visual aspects of any eCommerce website will be perfectly aligned with your business objectives. This will be combined with a user experience that enables any prospective customer to find the information they need in a simple and efficient manner, which means you’ve got a better chance of them entering their card details!

Our services encompass every aspect of eCommerce design and development, from the website itself to the full complement of digital marketing services including Search Engine Optimisation (SEO), Social Media Management (SMM), Paid Social Advertising (PSA) and Pay Per Click (PPC).

The process starts with a structured fact-finding session that provides us with the information we need to get an understanding of your business and its goals, the current competition and any soft (secondary) data we need to help formulate a strategy.

From here we'll be able to develop the most appropriate eCommerce solution, and any short- or long-term marketing tactics needed to optimise performance.

Need to know more about how a well-structured eCommerce website can enhance your business? Book a call today - it's FREE.