Of the two main types of research – Qualitative and Quantitative - the simple rule is Qualitative always proceeds Quantitative. In other words – Quality before Quantity.
Some simple Qualitative research is ideal to confirm you’re asking the right questions, before you start asking the wrong ones, to the wider audience.
We use secondary (soft) data, along with client’s insight and customer research (primary/hard data), to help create marketing strategies that are aligned with your business goals to dictate the best, most cost-effective, tactics to take your product to market.
We utilise cutting edge solutions that offer the most accurate secondary data - enabling us to research your competitors' activity online and get a greater understanding of your target markets.
There’s a plethora of information available if you know where to look and how to interpret it accurately. We can see what your competitors are being found for, as well as how much traffic is actually out there.
We can analyse keywords and bid prices for optimised Pay Per Click campaigns, and with the latest firmographics and demographics engines, we can estimate and recommend Ad-Spend budgets for the top-performing social media platforms.
But it’s not just about what your competitors are, or aren’t doing – what about your customers, or, more importantly, ‘the customer journey'?
A simple NPS (Net Promoter Score) survey can be a very quick and efficient tool to help uncover what the majority of your customers really think – and potentially what touchpoints need to be addressed to ensure any new customers don’t get lost on the path to your door.
"The aim of marketing is to know and understand the customer so well, the product or service sells itself."
We’re great believers in the intelligent use of market data to help develop the optimal strategy. But it’s what you do with the findings that can make all the difference between success and failure.