Innovative, intuitive & responsive websites.
Ultimately a website is a marketing tool that should be seen as part of the larger customer engagement mechanism.
We need the people searching for your products or services to find it, and then be able to access its content regardless of the device they're using.
The design of a website must inspire and reassure visitors that what you're offering is a quality product, backed up by a quality service - and that you're a professional organisation that's both established, and forward thinking.
It needs to reinforce your brand values in the best possible way, while at the same time be able to quickly and easily disseminate useful information that drives the user to the next level - in other words, help them make that conscious decision to take that next step - and make contact (or make a purchase).
Ideally, the site needs a powerful, flexible, simple to use Content Management System (CMS) that enables you to add fresh relevant content, from case studies to news articles and even new products etc. All very useful for helping with those search engine rankings.
Your website isn't an IT solution, it's a marketing tool, and probably the most powerful one you have.
Get in touch to see how we can support your website project.
Why does Web Design matter?
It’s a good question – after all, pretty much every single business now has a website of some sort – and it’s true most of them are just based on standardised templates. So, what’s the big deal?
Well, if that’s the case, then most of your competitors are all starting to look and sound the same, making it pretty hard for new customers to figure out which new supplier they should choose. And if your website looks and sounds just like your competitors, you’re not doing a very good job of standing out from the crowd, are you?
So, what if your business had a website that wasn’t like all the others – what if your new website actually looked better, had a more intelligent, more accurately focused message? Now add in some highly researched, precisely positioned quality keyword driven content that drove even more enquires via Google. Wouldn’t that be a good idea?
Of course, there’s more to it than just that, the actual platform that your website lives on is pretty important too, what with WordPress, Joomla, ASP, OpenCart blah blah blah… The list goes on and on!
So, to get a good, easily digestible understanding of why top quality web design (and web development) is so important to your business – come and talk to us. We’re really friendly, we don’t bite, won’t scare you with technical bull shit, and the freshly ground coffee is f*%$ing amazing!
Oh, by the way, the number is – 01384 294 444
Why does Web Design matter?
It’s a good question – after all, pretty much every single business now has a website of some sort – and it’s true most of them are just based on standardised templates. So, what’s the big deal?
Well, if that’s the case, then most of your competitors are all starting to look and sound the same, making it pretty hard for new customers to figure out which new supplier they should choose. And if your website looks and sounds just like your competitors, you’re not doing a very good job of standing out from the crowd, are you?
So, what if your business had a website that wasn’t like all the others – what if your new website actually looked better, had a more intelligent, more accurately focused message? Now add in some highly researched, precisely positioned quality keyword driven content that drove even more enquiries via Google. Wouldn’t that be a good idea?
Of course, there’s more to it than just that, the actual platform that your website lives on is pretty important too, what with WordPress, Joomla, ASP, OpenCart blah blah blah… The list goes on and on!
So, to get a good, easily digestible understanding of why top quality web design (and web development) is so important to your business – come and talk to us. We’re really friendly, we don’t bite, we won’t confuse you with technical jargon, and the freshly ground coffee is amazing!
Oh, by the way, the number is – 01384 294 444
The project cycle
1. Briefing
This is the stage where we meet to discuss design, functionality and positioning (messaging) of the new website.
2. Research
We’ll conduct online competitor and customer research to ensure the design and positioning of the new site is on target.
3. Design
The information generated via the briefing and research phases feeds into the creation and refinement of an initial design concept.
4. Design Presentation
At this stage we’ll present the finished design concept along with the ‘Positioning’ rationale – this is your chance to comment and request any amends to the design.
5. Content Strategy
For this we’ll need to spend a little time together so we can develop a content strategy built to drive relevant enquiries for your business.
6. Development
Here we’ll start bolting it all together, along with CMS development work and bespoke functionality that may be needed to guarantee a successful project.
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7. System Presentation
This is where we present the site in a basic wireframe environment, along with a CMS presentation to ensure it all functions perfectly.
8. Content & CMS Training
This is where your approved content is loaded onto the site for testing, followed by your training session on the use of the CMS.
9. Final Test and Site Launch
When content loading has finished, final system tests are conducted and your new website is launched onto the World Wide Web. Congratulations!!
Web Design versus Web Development
Think of web design as the architecture of a website, this includes the style, the general look and feel, and of course the positioning – the messaging, what it says, and to whom it’s hopefully saying it to. While web development should be thought of as the nuts and bolts of the building process.
The web development team will take the design concept and the positioning created by the web design and marketing team and turn these elements into a fully functional CMS driven website.
Both parts of this process, design and development, are just as important as each other, one doesn’t work properly without the other.
If you consider that some recent surveys turned up a few interesting facts regarding how users view and interact with business websites, you’ll start to see why this union of design and development is so important:
86% of consumers say that authenticity is a key factor when deciding what brands they like and support (buy from)– So in that case the overall design and positioning of a website is important.
It takes the average web user about half a second to form an initial opinion of a website – so it better look the part, and it better be developed properly so it loads quickly! Here’s where good development comes into play massively!
Google has implemented what it calls ‘Core Web Vitals’ – they are a set of standards that force website designers and developers to ensure the user experience (UX) is as good as possible – again a heady mix of design and development capabilities are needed to ensure full compliance.
Cross platform compatibility – it’s an old one now, but still vitally important that websites work equally as well on a smartphone as they do on a PC screen. In fact, Google measures and ranks a website on how it performs on your phone, before it even looks at it on a desktop. So, if the development team aren’t up to scratch – neither will be the search engine rankings!
Luckily – Omnisity have a very capable design department, and an equally capable development department, both having 20+ years experience.
So, what are you waiting for – you’ve read this far, you must be interested in something? – 01384 294 444
Get in touch to see how we can support your website project.
We offer more than just effective websites. We develop creative solutions that have been researched to ensure they align with and work towards your overall business objectives – in other words, creative designs that form part of, and integrate perfectly with your marketing strategy.
From simple logo creation to complete brand architecture and management.
Print design and media management, offering creative solutions that are targeted and memorable.
Creating visually stunning and innovative displays that stand out from the crowd.
Photography and retouching designed to enhance any product or service.
High quality corporate film production that enlightens viewers and drives enquiries and sales.
Regardless of the creative or technical solution you need – all of the above can be backed-up with marketing and sales strategies that deliver accurately targeted campaigns designed to maximise your investment.
Fully researched and considered digital tactics that are implemented and managed for optimum results.